HootSuite has launched an App Directory featuring integrations with: YouTube, Flickr, Tumblr, and Get Satisfaction. These tools are available in an advance release to HootSuite Pro and Enterprise customers, and will be rolled out to all 2.5 million users in the near future. These apps are especially useful to corporate social marketing managers who can manage community conversation and interactions, as well as content producers and publishers who can now easily upload their work and share across multiple social networks.
Specifically, these integrations allow users to upload, search and comment on YouTube videos, Flickr photos, publish blog posts and comment or re-blog on Tumblr blog posts, and participate in Get Satisfaction support conversations – all within the HootSuite platform.
By using these apps in conjunction with HootSuite’s existing social network integrations (including Twitter, Facebook, LinkedIn and more), content publishers can broadcast and amplify their messages across social channels. Further, brands can track audience sentiment in real-time to prevent possible public relations conundrums and customer service issues.
The new HootSuite App Directory opens up opportunities for third party developers to build extensions into the HootSuite platform. Further, by working with external developers, HootSuite can rapidly offer purpose-specific tools to extend the capabilities of the social media management system.
In the coming weeks, the company will roll out additional integrations to all users based on market needs and requests collected on the feedback channel. HootSuite invites interested developers to apply for access to the SDK if they are interested in building applications.
“We look forward to seeing the unique extensions, mash-ups and integrations savvy developers create for the HootSuite App Directory. Our rapidly growing customer base is eager for more tools to spark their social media powered campaigns and build their brand online to drive leads and awareness. If you have an idea, I encourage you to apply for access.”
Ryan Holmes, CEO HootSuite
This news follows a number of other recent HootSuite announcements, including: raising three million in funding, joining the LinkedIn Preferred Developer Program, and acquisition of Geotoko, TwapperKeeper and What the Trend.