Produced by Canadian Business Conferences, Social Media For PR & Comms: Increasing ROI is a two-day event that will examine the most effective cutting-edge methods and technologies to increase and measure social media ROI ensuring that the investment in resources is worthwhile, that a strategy can be integrated with existing communications and that all stages can be effectively managed to deliver ROI.
This Canadian-specific event, which takes place in Toronto on November 30th and December 1st, has been designed to analyze proven strategies to successfully engage with your followers and develop your online community, and will see 23 leading experts deliver the most effective methods for launching a social media integration plan into your existing media channels to maximize the effectiveness of customer communication streams.
Day One will open with a session examining the leading edge technologies used to launch a social media plan effectively. As the day progresses, VP’s and Directors of PR and Comms from Canada’s biggest companies will analyze the most effective strategies to develop and grow an online community and will finish by evaluating the best cutting edge tools and strategies to maximize time efficiency and reduce the risks of social media.
Day Two begins by evaluating the most effective strategies for dealing with a crisis, both pre and post crisis. We then move on to determining the different specific applications of social media including how to utilize the format for product launches, how to incorporate social media into smart phone and video and methods for monitoring competitors and demographics through social media. Day Two will close with a session predicting the future of social media in PR and Communications and how you can prepare your business for the changes.
Tickets for this event are $ 1599.00 per attendee, or if you can’t make the conference, presentation-only materials can be ordered for $499.00.