For years there has been great debate over foreign takeovers of familiar Canadian companies and the question of whether corporate Canada is being hollowed out. But based on the results of a recent independent survey of 7,000 Canadians conducted by ICMA International and sponsored by Randstad Canada, a leading agency for staffing, recruitment and HR services, Canadians have made it clear that being a part of a Canadian company has never been more desirable.
The survey was conducted as part of the Randstad Award program, aimed at identifying the most attractive employers from the 150 largest companies in the country, and the results found that 70 per cent of the country’s top 20 most desirable companies to work for are Canadian founded or operated, including some of the most recognizable names in Canadian business such as Research in Motion, McGill University, Bombardier, Fairmont Hotels & Resorts, Royal Bank and Suncor.
Randstad Canada President Jan Hein Bax says the Canadian companies that made the list represent a strong Canadian presence in industries where we have long had traditional strengths. “It’s clear that Canadians have a sense of pride in working for an organization that was founded and is operated in their own country. When we look at the companies identified as the most attractive, many of the Canadian organizations have a long track record of success; Air Canada, Bombardier, Canadian National Railway, Royal Bank and many others on the list have been in operation for decades and have created jobs all over the country,” explains Bax.
With skill shortages looming on the horizon, Canadian companies have the opportunity to leverage this desirability for homegrown organizations and turn it into profitability by ensuring they align their employer brand with the needs of a diversified workforce, as shown in the survey results.
According to Bax the survey results emphasize the diversified needs of the Canadian worker. “Younger people are yearning for innovation and advancement, while the older generations say they want security and comfort. It’s clear that as more and more Canadian employers listen to the varied needs and wants of employees and potential workers, they will succeed at sourcing, keeping and developing an engaged workforce, he says.”
“Canadians want to be a part of an organization that can offer them strong values, interesting career opportunities and good working conditions, which are all factors that many of Canada’s leading organizations are known to offer. Since innovation, social responsibility and work-life balance are all qualities that resonate with the values of Canadians, Canadian-based organizations who offer the right combination of opportunity and stability will have a big advantage in the coming years when trying to attract and retain the best of the workforce”, adds Bax.