From coast-to-coast, Canadians believe it is important to support their local small businesses and many are willing to take action to do so. According to Scotiabank’s Small Business poll conducted by Harris/Decima, 85% of Canadians are willing to tell others about their local small businesses. Respondents said that they will walk or drive further (63 %), and 43% are willing to pay more in order to support small businesses in their community.
“As Small Business Week kicks-off, we want to acknowledge the value small businesses provide to all Canadians,” said David Wilton, Scotiabank Director of Small Business. “Small businesses are the backbone of our communities and when they succeed we all benefit from their innovation, growth and the employment they create.”
The poll found most Canadians recognize the important role that small businesses play in their community, including how they improve access to products and services (95 %), create employment opportunities (94 %) and provide leadership in their community (86%).
While Canadians agree about the importance of small businesses, there are a few things small business owners could do to earn even more local business. Canadians told us that by providing personalized service (21%), increasing advertising (20%) and offering competitive prices (19%), small businesses could increase the likelihood of attracting their business.
“Canadian consumers know what they are looking for from small businesses and we can help small business owners with meeting these needs,” commented Mr. Wilton. “Scotiabank’s small business advisors focus on providing the tools and resources to help small business owners grow their business.”