Ideavibes has announced the release of a new freemium version of its popular Crowd Engagement Platform which helps organizations manage their own crowdsourcing or crowdfunding campaigns to facilitate engagement and tap into the wisdom and power of the online crowd.
The Freemium Edition of the Ideavibes Crowd Engagement Platform, now available, allows customers to run their first crowdsourcing or crowdfunding campaign in English, French, Spanish or Portuguese for up to 45 days. The Ideavibes Platform is currently being used:
• to spark citizen engagement by muncipial governments in Canada and Mexico,
• for social product development and open innovation by a number of global brands, and
• for crowdfunding community initiatives such as TELUS sponsored Fundchange™
“The idea to offer a freemium version of our platform actually came from the crowd. Prospects were looking for a way to get a start with crowdsourcing or citizen engagement without a long term commitment,” said Paul Dombowsky, CEO of Ideavibes. “This is especially true with cities where the procurement process can be long and getting citizen input is difficult. A 45-day trial is easy and gives customers enough time to see results.”
A July Forbes Magazines article by Haydn Shaugnessy noted that: “Crowdsourcing will become top of mind for most companies as 2011 turns into 2012. We will hear less about innovation and more about how to fix things in the public sector.” The crowdsourcing model is still maturing and there is hesitation among some organizations to take the first step, “Because Ideavibes has the only white label, hosted crowdfunding solutions, this model is generating a great deal of interest for self-run crowdfunding initiatives,” says Dombowsky.
“The Regional Innovation Centre for Ottawa and Eastern Ontario is pleased to provide project acceleration funding from our newly created SPARC (Special Program Assistance for Regional Companies) to help Paul and Ideavibes deploy their new service offering,” stated Michelle Scarborough, Director of the Centre. The Regional Innovation Centre works with early stage, knowledge centric companies to strengthen and accelerate growth of Ottawa and Eastern Ontario entrepreneurial talent and globally competitive and innovative companies.