Angoss Software Corporation and US-based Meridian-IQ Inc. have announced a strategic partnership to bring the latest and most innovative predictive analytics solutions to mutual fund and other companies selling through the financial advisor channel. Angoss’ proven predictive analytics solution is combined with Meridian-IQ’s industry-leading advisor database to deliver targeted and prioritized financial advisor prospect leads. Companies can now better grow and optimize their channel sales and marketing strategies based on the profiles of their best performing advisors.
The FundGUARD™ predictive analytics solution from Angoss, together with Meridian-IQ’s industry-leading advisor database, enables sales and marketing organizations to easily target and access the most relevant, and best performing, groups of financial advisors for their particular business. “Distribution excellence is required to win in today’s marketplace. Combining Meridian-IQ’s broad, deep market insight and data with the sales intelligence obtained from data mining and predictive analytics within a client’s environment enables companies to target those advisors that will be most receptive to their offerings,” said Bill Sheldon, Chief Solutions Officer of Angoss Software. “This kind of scientific approach to selling is crucial in today’s hyper-competitive market.”
The solution has already been implemented at a number of leading mutual fund companies who are looking to grow their market share and assets under management (AUM). These companies are using targeted and prioritized prospect lists to identify new advisors that have -similar characteristics to their current best advisors. The solution is fully automated and integrated with Customer Relationship Management (CRM) systems so that prospect lists are automatically refreshed and delivered to the appropriate stakeholders on demand.
“Our new integrated offering is a tremendous asset to those companies selling to and through the financial advisor channel,” commented Craig Katz, SVP of Institutional Sales at Meridian-IQ. “Together, we help these firms be more strategic and effective with their client relationships and channel prospecting efforts.”
Companies can now more effectively and strategically grow and optimize their financial advisor channel for AUM growth in the highly competitive mutual fund distribution industry.