Social Media Marketing Unplugged is presenting Social Media Monetization, a day-long seminar lead by Rochelle Grayson. In this seminar, attendees will be introduced to concrete tools and real world strategies to generate revenue, increase customer base, maximize profit and business success by utilizing social media. The seminar will take place at the BCIT Downtown Campus on Saturday, October 1st from 9:00 am until 4:00 pm. Tickets for this event are $169.00 + HST until September 26th. After that date, they will be $249.00 . You can save $20.00 on the cost of your ticket by using promo code “villagegamer” when you register.In this seminar Rochelle will help you sort through and make decisions about your social media strategy in order for you to build and monetize an online community through social media. You will learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different communities. Attendees will walk away with applicable tools to help define and establish communities that match their business goals, as well as the appropriate business models to maximize success.
By the end of the workshop, participants should be able to:
· Describe the fundamental building blocks for what people pay for
· Differentiate between advertising and transactional online monetization models
· Understand which models best suit the behaviours of specific customers
· Establish a monetization strategy
· Describe monetization best practices