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18th August 2011

Market Research for the Social Generation by Tiipz

tiipzSquamish-based Tiipz has been selected from hundreds of start-ups across Canada to present its social new approach to market research today at Launch @GROW,happening at the Vancouver Convention Centre.

Launch @GROW, an important platform for emerging companies, selects four brilliant new ventures each year to present their stories to more than 600 investors and influencers from Canada and Silicon Valley.

Explains Jason Cyr, who co-Founded Tiipz with partners Mark Nickson and Gesvyn Tjandra, “Today we have an exciting opportunity to explain how Tiipz will define a new approach to market research in the age of social media.”

Tiipz hasn’t yet officially launched, and already the company is working with clients including Westbeach, Kokanee, and Budweiser. Through a partnership with brand.LIVE, brands including Mike’s Hard Lemonade, Sennheiser and Mattel will be using Tiipz to undertake interactive customer research at the Live at Squamish concert happening this weekend.

Says Jason, “As a research tool, Tiipz is based entirely on engagement. The consumer benefits from a fun experience and a tangible reward for participation; they can share their opinion with others and possibly change the course of action for a business.”

“The business benefits from stronger market insights and increased brand loyalty. There’s no other research tool that’s nearly this engaging in the marketplace!”

This entry was posted on Thursday, August 18th, 2011 at 12:08 pm and is filed under Business News, Events, National News, Research Studies, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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