Do you have a perfect pucker? A sweet smile? Ever dream of having your face recognized – and devoured – by thousands? For one lucky Canadian, that dream will come true. Maynards, Canada’s #1 candy brand, is asking Canadians to ‘Make Your Face a Maynards’and transform their good looks into a delicious candy offering for the chance to become the face of Maynards next candy – literally!
From now until September 30, candy-face wannabes are invited to upload a photo of their best Maynards face to the Maynards Canada Facebook page and morph their fabulous features into a virtual candy caricature. Only one sweet stand-out submission will be selected to become an actual candy based on one of Maynard’s most popular treats: Sour Patch Kids, Fuzzy Peach, Sour Cherry Blasters, or Swedish Berries.
“Maynards fans are an extremely passionate bunch when it comes to expressing their love for their favourite candy. So we thought hey, why not let a Maynards fan actually be a Maynards?” said Jessica Sheth, Brand Manager, Maynards Candy. “Maynards is offering a unique opportunity to immortalize the face of one of its fans in a special, sweet way for everyone to enjoy. Imagine being able to tell your friends or family to ‘bite me’ and mean it!”
After transforming their faces, candied Canucks can create a virtual custom pack design to show off their new candy look. It’s not just about the appeal of your photo but the creativity of your expression and fit with the Maynards’ personality too! Maynards is asking each entrant to submit a brief statement as to why their face would be the perfect match for Maynards.
Sweet-toothed officials will choose the top 10 faces, which will be showcased on Facebook beginning October 17. A random draw from the top 10 entries on October 24 will determine the grand prize winner. The winner of ‘Make Your Face a Maynards’ will receive a year’s supply of Maynards candy featuring his or her actual face and a cash prize of $5,000, plus a trip for two to Toronto for a photo shoot and a factory tour to see how Maynards candy is made. You can also find all of the contest rules and guidelines on the Facebook Page.
Sweet tips for star style
So what’s the best way to make those cute dimples pop or that funky ‘fro stand out in order to get noticed by the judges?
According to Chris Buck, when it comes to modeling—candy-style — it’s all about letting your unique character shine through. And he should know. Not only is Chris working with Maynards as a celebrity consultant on ‘Make Your Face A Maynards’, he’s also a successful photographer who has spent more than two decades shooting celebrity faces through his lens.
“As a photographer, I’ve been very lucky to have had the opportunity to shoot unique portraits with some of the best known faces and personalities in the entertainment industry. When Maynards Canada approached me to help them in the search for the winning face for its next candy, I couldn’t believe they were actually turning a person into a candy! I had to be a part of it!” said Buck. “Maynards is looking for a distinctive Canadian face. People shouldn’t feel shy about embracing their sillier side or highlighting their unique features. The best faces will be ones that are unusual, expressive, and deliciously odd.”
Here are some more tips from Chris Buck on how to make your sweet face stand out:
Let there be light: To really make your face stand out, the photo can’t be too dark or too bright. Avoid standing in front of a window; to really show off your features, it’s best to have the light hit your face on an angle (like over the photographer’s shoulder).
Try out different shots – Whether you’re taking the photo yourself or enlisting a trusty friend to help, take a variety of shots with different expressions to see what you like best. You may be surprised at what ends up being the most compelling shot!
It’s time for a close up! The focus should be on your face – so make sure you’re submitting a headshot that clearly shows your features.