16th August 2011

Social Media Monetization Saturday Workshop

I don’t know how I missed hearing about this event, but if you work in social media, Social Media Monetization is probably a workshop you’ll want to participate in. The guest speaker is Rochelle Grayson, who always delivers powerful presentations full of relevant and useful information. Presented by Social Media Unplugged, the workshop will take place at the Jewel Ballroom this Saturday, August 20th from 9:30am until 4:00pm. The Jewel Ballroom is located on the 4th Floor at 1495 West 8th Avenue in Vancouver. Tickets for this event are $179.00 plus tax if purchased online or $249.00 plus tax at the door.

Workshop Information From The Event Page:

In this seminar Rochelle will help you sort through and make decisions about your social media strategy in order for you to build and successfully monetize an online community through social media. You will learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different communities.

Attendees will walk away with concrete tools to help define and establish communities that match their business goals, as well as the appropriate business models to maximize success.

By the end of the workshop, participants should be able to:

· Describe the fundamental building blocks for what people pay for
· Differentiate between advertising and transactional online monetization models
· Understand which models best suit the behaviours of specific customers
· Establish a monetization strategy
· Describe monetization best practices

This entry was posted on Tuesday, August 16th, 2011 at 8:14 pm and is filed under Careers, Education, Events, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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