Intertainment Media Inc. has announced that its social media, real time, experiential translation platform Ortsbo generated over 68 Million minutes of user engagement for the second half of June 2011 along with 12.8 Million Online Sessions, 53 Million Page Views and 9.6 Million Unique Users in only 15 days from June 15thto June 30th. This represents a significant increase to the previously reported numbers, as Ortsbo has made the initial transition to Microsoft’s Windows Azure platform, providing a Cloud environment allowing virtually unlimited technology growth opportunities.
Over the past 45 days, Ortsbo has been transitioning its systems to the Cloud to provide a more robust user experience and will continue through Summer 2011 to improve the services. To date, these improvements have increased the speed and access to the Ortsbo platform allowing users to spend more time engaged in the experience. During the initial overhaul process, Ortsbo suspended number reporting, as it rebuilt and retooled the entire system. On a go forward basis, the reporting of metrics is expected to be twice a month.
“The move to the Cloud with Microsoft Azure has allowed Ortsbo to accelerate growth and we are seeing the results immediately,” said David Lucatch, President of Ortsbo and CEO Intertainment Media.
Intertainment has acquired rights to a United States patent application with respect to the automated translation within a browser in consideration for a payment of $200,000. The company has taken over all the rights associated with the patent application as well as any derivatives thereof. The vendor will receive additional payments upon the issuance of the patent and any continuation or continuation-in-part claiming priority from the patent application. In addition, the vendor will be entitled to receive 10% of any licensing revenue generated in connection with the patent.
“We believe that the acquisition of the patent application and the associated rights will further strengthen Intertainment’s portfolio in the area of automated online translation and communication,” commented Lucatch.
Ortsbo has appointed New York based translation industry veteran Mr. Matthew Grotenstein to lead global business development and partner acquisition. Mr. Grotenstein brings over 10 years experience growing businesses in the communications, social media, and management consulting space. Most recently, Mr. Grotenstein led US Business Development for CLS Communication, one of the world’s largest language translation providers.
“We are excited to have Matt onboard to lead our global commercial business development and partner programs as he brings a wealth of industry knowledge and relationships to the Ortsbo team,” said Lucatch. “We are eager to combine our current successes with Matt’s industry leadership. His first objective will be to monetize the brand across a commercial landscape.”
Together with the recently integrated Commobility team, Ortsbo has upgraded a number of technology parameters allowing the company to update its previously filed mobile version of Ortsbo for the Apple iPhone. Ortsbo to Ortsbo, or “O2O”, for which a patent has been applied for, is nearing completion for application and commercialization through Apple iTunes.
Recent upgrades to the Ortsbo platform have resulted in a streamlined process for mobile implementation. Together with its pilot for the Apple iPhone, Ortsbo is now piloting an Android version of its Ortsbo applications with other system applications expected through Summer 2011.