Lingo Media Corporation and Lenovo have signed a Custom Software Business Partnership Agreement which provides for a custom version of Lingo Media’s English language learning software to be installed on millions of Lenovo computers sold in China.
Under the terms of the agreement, Lenovo will promote, distribute, and resell Lingo Media’s software, primarily by pre-installing a custom version on Lenovo’s popular Think-branded commercial PCs and Idea-branded consumer PCs. Online marketing, joint promotional activities and other marketing activities are underway between the two companies.
The new custom learning product will be a Lenovo branded version of Lingo Media’s ELL Technologies English Basic software. Each individual who purchases a Lenovo computer will have the opportunity to take three free lessons on a trial basis. Upon completion of the trial offer, the customer will have the opportunity to purchase the full course for a Lenovo promotional price of 200 Yuan RMB ($29.00). The profit potential is significant, and will become progressively stronger with the launch of custom versions of English Intermediate, Advanced, Master and the Business courses – in future phases of the partnership.
“This is a significant and very lucrative agreement for both Lenovo and Lingo Media with great profit potential as China continues to focus on teaching and learning English. We are pleased to partner with the largest computer manufacturer in China and deliver our product on their platform,” said Michael Kraft, President & CEO of Lingo Media. “The combination of Lenovo’s brand and Lingo Media’s ELL Technologies’ proven solutions will result in a rewarding learning experience for millions of Chinese computer users. We expect to generate significant revenue from the partnership, which represents another major milestone in the growth of our company as we pursue our mission of, Changing the Way the World Learns English. This deal comes at a time when Lenovo is expanding dramatically in the Chinese computer market and the demand for English grows daily.”
Jeff Chai, Director of Software & Content Services, Product Group of Lenovo, added that “We believe we have found the ideal partner in Lingo Media to enhance our customer needs as the demand for English expands rapidly in China. In today’s market, installing practical, cost-effective software applications like those created by Lingo Media’s ELL Technologies for Lenovo consumer and SMB notebook models, ensures that we address and continue to meet our customers’ needs. With Lingo Media as our partner, we will demonstrate that Lenovo is the leader in offering customers new choices. Lingo Media has a long record of success in China. They know how to meet the needs of people — from school children, to university students, to employees — who want to enhance their incomes by becoming proficient in English as China emerges as an economic super-power in the global economy where English is the main language of business.”