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12th July 2011

Hallmark Canada Unveils First Consumer-Generated Card Collection

hallmarkFrom a family’s silly holiday photo to an unflattering picture of an elephant’s wrinkles, Hallmark Canada’s first card collection created by Canadians is now on the shelves at Hallmark stores across Canada.

For the first time this past February, Hallmark Canada gave Canadians a chance to use their creativity and wit by participating in the company’s first online greeting card competition called Now that’s funny, eh?  For the chance to see their own creation on Hallmark shelves, contestants were asked to submit a funny photo with a clever caption to create a hilarious birthday card.

The 24 talented winners of the competition each won $250 and their winning cards are now available for purchase at participating Hallmark Gold Crown stores across Canada and at other select retailers including Rexall pharmacies, Loblaws and most Walmart locations.  The cards retail at $3.59 each.

Hallmark Canada recently held a second competition called Your Crazy Pets.  The winners will be announced on July 25th and the winning cards from this competition will be available in stores November 2011.

“Hallmark Canada’s first and second greeting card competitions have been such a tremendous success” says Chris Kelly, Vice-President, Consumer Solutions and Brand Experience, Hallmark Canada. “We are so excited with the creativity and the number of applicants who submitted their card ideas, that we will be running a third competition to give Canadians another chance to WOW us with their originality and humour.”

For budding writers who missed the first two competitions, Hallmark Canada will provide another opportunity to showcase Canadian talent. The third competition, Girls Gotta Laugh, begins August 1 and ends September 23. Applicants can enter the competition online and can visit Hallmark Canada’s Facebook page to keep on top of exciting contest developments.

This entry was posted on Tuesday, July 12th, 2011 at 7:41 am and is filed under Contests, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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