Sympatico.ca, which reaches 9.5 million Canadians (according to ComScore), has launched a new mobile application for smartphone users across the nation. The free bilingual app will give Canadians one tap access to the best in news, music and entertainment including stories from across the Sympatico portal. The Sympatico.ca mobile app is available for download now from popular application stores or by visiting apps.sympatico.ca.
The app uses best-of-breed mobile functionality to refine content based on opt-in user preferences and location-based services (LBS). This elevates the user experience by taking the work out of finding relevant information. It also has a QR (2D barcode) reader to make interacting with mobile codes even easier.
“Sympatico.ca is defining the next era of mobile applications for Canadians by demonstrating what is possible when you leverage innovative design, technology and content to engage people,” said David MacPhie, Associate Director, Mobile Products, Sympatico.ca. “Mobile apps have emerged as powerful content distribution channels for consumers and advertisers alike. We’re giving our audience another convenient way to access the content they love by combining it with progressive mobile technology.”
Designed for ease of use and speed, the Sympatico.ca mobile app revolves around an innovative interface featuring quick access to the full depth of Sympatico.ca’s content including news headlines, local weather, celebrity gossip, horoscopes, music, autos and sports. A bevy of features including push notifications, bilingual support, user preferences, social sharing (SMS, Email, Twitter and Facebook) and a QR code reader create an optimal experience for all Canadians to engage with content that resonates.