Secure digital media distributor YANGAROO Inc. has reached a major milestone as it has delivered over 2000 music videos since launching the service a year ago. YANGAROO’S Digital Media Distribution System (DMDS) is now used by all four major record label groups as well as the growing independent community to deliver SD and HD quality music videos digitally to broadcast destinations such as MTV, VH1, BET, CMT, MuchMusic, MusiquePlus, MTV Canada, AUX TV, CMT Canada, with more coming, and over 150 additional regional and online destinations. Before DMDS was adopted by the major broadcasters as the preferred platform for the submission of broadcast-ready digital music videos, virtually all music video submissions were made on costly, time consuming and inefficient video tapes.
“Hitting the milestone of over 2000 music videos is a significant achievement for the DMDS technology and sales teams,” said Scott Wambolt, CEO YANGAROO Inc. “It clearly represents a culture change within the industry and establishes the fact that YANGAROO and our DMDS service is once again leading the way to a more efficient and effective digital workflow, and this was clearly reflected in our just released first quarter financials where our revenues were up 49%. We have the potential to continue and accelerate this growth rate as more content owners and broadcasters adopt DMDS and go with a digital workflow.”
YANGAROO’s technology team worked closely with the TV broadcasters and the content owners to refine the DMDS process for digitally distributing SD and HD television broadcast-quality video. DMDS also transcodes the broadcast file for online availability for streaming and provision of a frame-accurate preview quality version of the file with the time-code burned in, which improves reviewing and editing processes. The television broadcast-quality video file can be easily integrated into Online Editing Suites, On-Air Playback Servers and stored in a Digital Archive Server. These files are 50mbit IMX in an MXF OP1a container that maintain both time-code and closed captioning for the underlying video.