Intertainment Media Inc. has announced that its desktop app KNCTR® (pronounced “Connector”), a key program of Intertainment’s wholly owned division itiBiti Systems Inc., has seen its unique North American installations break through a major milestone of 1 million in only its first 14 weeks.
KNCTR® saw over 90,000 new unique installations throughout North America over the previous week period, a new record weekly high. The program continues to deliver extremely solid daily user engagement minutes that have remained over the 13 minute mark since the launch of the platform. The active user engagement continues to make the KNCTR® platform a key tool for brands and consumers alike. The app features video content, integration of social media and the ability to make FREE long distance phone calls to cell phones and land lines to anywhere in North America.
KNCTR® is the next generation of social communication and entertainment applications that allows users to aggregate their social media(s) and voice services into one location on their desktop. Unlike Skype, the telephone feature on KNCTR® is completely free to the consumer, allowing Free local and long distance calls to mobile phones and land lines. KNCTR® is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike.
With the projected impact that tablets will have on the personal computing space, with over 50 million units to be sold within the next two years in North America alone, KNCTR® is positioned to enhance the functionality and usability of these devices by allowing them to become a fully functioning phone unit.
“We have achieved a major milestone with KNCTR® in a very short amount of time” said Brad Parry, CMO Intertainment Media Inc., “To have over 1 million unique installations happen within only 14 weeks, is a true testament to the adoption and acceptance of the platform. KNCTR® has truly become a mainstay of consumer’s daily digital habit.”
Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as “the next generation of integrated social media applications – easy, scalable and fun.”