28th June 2011

D-Box Ready To Shake Up Conan The Barbarian

D-BoxD-BOX Technologies Inc. has announced its third feature film with Lionsgate® for the upcoming summer blockbuster, Conan the Barbarian in theatres August 19.

This legendary tale is brought to life with D-BOX Motion Effects that pitch, roll and heave moviegoers in theatre seats that move in perfect sync with all the onscreen action. The audience will become completely immersed in the film’s epic battle scenes as motion effects deliver real-life action that can only be experienced in D-BOX MFX Seats.

“This is an incredible addition to our summer lineup, Conan the Barbarian is a perfect match for our subtle, refined motion effects,” said President and CEO of D-BOX Technologies, Claude Mc Master. “Lionsgate has been a long-time supporter of D-BOX and we expect great success with this upcoming motion picture.”

“We are thrilled to be working with D-BOX again,” says Lionsgate EVP, General Sales Manager David Spitz. “Conan the Barbarian is the ultimate immersive experience that I know will be a great ride for audiences.”

D-Box has also announced its first agreement with Hoyts Cinemas of Australia and New Zealand, one of the world’s leading entertainment companies, to equip its Hoyts TE AWA, Hamilton, New Zealand location with 44 D-BOX MFX Seats.

Hoyts TE AWA is the first theatre in the country to offer the immersive D-BOX entertainment experience and marks the first sale of D-BOX in New Zealand for commercial theatre use.

“Confidence in our international business model and the D-BOX product continues to drive steady international expansion,” said President and CEO of D-BOX Technologies, Claude Mc Master. “Hoyts is one of the leading exhibitors in Australia and New Zealand providing a high quality cinematic experience and we are proud to name them as a partner.”

Available in more than 90 theatres in the United States and Canada, in addition to this first location in New Zealand, D-BOX is also available in several other countries to include Austria, Germany, Hong Kong, Japan and the Netherlands.

“We are delighted to be the first theatre circuit to introduce D-BOX to movie patrons in New Zealand,” said Brian Eldridge, General Manager of Hoyts Cinemas. “Our commitment to excellence and exceptional entertainment is unwavering. With D-BOX we have the opportunity to offer a one-of-a-kind experience that enhances our existing digital technology capabilities and distinct comforts and service.”

This entry was posted on Tuesday, June 28th, 2011 at 10:00 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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