Sonomax Technologies Inc. has signed an agreement with JAM Industries Ltd., North American distributor of products to the Musical Instruments & Professional Audio channels (MI&PRO). JAM owns and operates American Music & Sound (AM&S) based in Los Angeles. AM&S will distribute sculpted eers™ in the U.S. Erikson Audio, another division owned by JAM and headquartered in Quebec, will distribute sculpted eers™ throughout Canada. JAM reported sales of $230M in 2010 and distributes to 3,800 dealers in North America.
“We have been evaluating this technology for close to a year now and believe that the market is ready for this product,” said Martin Szpiro, JAM’s Chief Executive Officer. “We are watching the product launch that is currently underway, very closely. Our goal is to learn as much as possible about the product and the consumer experiences, so that we are very prepared for the second phase of the Sonomax launch, which is planned for this fall,” added Szpiro.
“There are so many advantages to doing business with a company like JAM,” said Nick Laperle, CEO of Sonomax. “They have offices across the U.S. and Canada, and a huge dealer network. They also cater to one of our core niche markets, the amateur and semi-professional musician, who understand that getting custom earphones or in-ear monitors, as they are known in the industry, is a 3 to 4 week process that can cost anywhere from $400 to $3,500. With sculpted eers™, musicians can walk in and out of a store with custom-molded earphones in minutes, for between $199.99 and $299.99, based on the model they choose. How cool is that?” Laperle added.
Sonomax reminds shareholders of its Annual & General Meeting to be held tomorrow, Tuesday June 21st at 10:00am, Hotel Vogue, 1425 De La Montagne Street, Montreal, Quebec. Martin Szpiro, JAM’s CEO will be at the meeting to discuss the agreement and provide outlook for 2011-2012.