Intertainment Media Inc. has announced that its desktop app KNCTR®, a key program of Intertainment’s wholly owned division itiBiti Systems Inc. is now counting over 664,000 unique installations in the North American market.
KNCTR® saw 79,622 unique installations throughout North America over the previous week period and the program increasingly continues to be part of consumer’s daily digital consumption pattern with an average of over 13.3 minutes of daily active user engagement. The active user engagement continues to make the premium advertising supported KNCTR® model a key tool that features video content, integration of social media and the ability to make free long distance phone calls to cell phones and land lines to anywhere in North America.
KNCTR® is the next generation of social communication and entertainment applications that allows users to aggregate their social media(s) and voice services into one location on their desktop. Unlike Skype, the telephone feature on KNCTR® is completely free to the consumer allowing free local and long distance calls to mobile phones and land lines. KNCTR® is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike.
With the projected impact that tablets will have on the personal computing space, with over 50 million units to be sold within the next two years in North America alone, KNCTR® is positioned to enhance the functionality and usability of these devices by allowing them to become a fully functioning phone unit.
“Week over week we are continuing to see significant growth in our new installation base for KNCTR®,” said Brad Parry, CMO Intertainment Media Inc., “The level of engagement and sharing is notable as we continue to see KNCTR® becoming a core element in the consumer’s daily digital habit.”
Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as “the next generation of integrated social media applications – easy, scalable and fun.”