The Canadian Radio-television and Telecommunications Commission (CRTC) has released statistical and financial information on Canadian television showing increased profits for all services for the broadcast year ending August 31, 2010. The data includes information from conventional television stations and specialty, pay and pay-per-view television services, as well as video-on-demand services (pay and specialty services).
Revenues for private conventional television grew by 9% from $1.97 billion in 2009 to approximately $2.15 billion in 2010. Expenses during the same period increased by 1.7% from $2.01 billion in 2009 to $2.05 billion in 2010. As a result, profits before interest and taxes (PBIT) improved significantly from a deficit of $116.6 million in 2009 to a profit of $11.5 million in 2010 for a PBIT margin of 0.5%.
Revenues for pay and specialty services grew by 11.1 % from $3.11 billion in 2009 to approximately $3.46 billion in 2010. Expenses during the same period were 8.1% higher, going from $2.31 billion to $2.49 billion. Therefore, PBIT for pay and specialty services improved from $728.6 million in 2009 to $877.3 million in 2010 for a PBIT margin of 25.4%.
The total revenues of $2.15 billion for private conventional television were generated from the following sources:
- $350 million in local advertising,
- $1.6 billion from national advertising,
- $65.9 million from the Local Programming Improvement Fund, and
- $117.9 million from other sources.
The total revenues of $3.5 billion for pay and specialty services were generated from the following sources:
- $1.58 billion from cable television subscribers
- $668 million from direct-to-home satellite subscribers
- $1.09 billion from national advertising
- $19.6 million from local advertising, and
- $99.9 million from other sources.
After stagnating in 2009, investment in Canadian programming increased by 12.6% for private conventional television and 8.8% for pay and specialty services.
Private conventional television spending on Canadian programming totalled $696.3 million, including $304.6 million on news programs, $50.9 million on documentaries and other information programs, $141 million on sports programming, $85.5 million on drama and $21.7 million on musical and variety shows.
Pay and specialty services spending on Canadian programming totalled $1.12 billion, including $179.6 million on news programs, $258.4 million on documentaries and other information programs, $353.2 million on sports programming, $143.6 million on drama, and $42.4 million on musical and variety shows.
In 2010, these sectors of the broadcasting industry employed 11,761 people and paid a total of $925.3 million in salaries. Private conventional television experienced a workforce decrease of 6.3% in 2010, while the pay and specialty services workforce remained relatively stable.
The 2010 conventional television report also includes financial and statistical information related to the operations of CBC/SRC. In 2010, the national public broadcaster experienced an increase in advertising revenues of 14.1% over the 2009 year representing $338.8 million of advertising.
Each year, the CRTC compiles financial data on the Canadian broadcasting and telecommunications industries to produce a series of reports. In the coming weeks, the CRTC will release the financial results for radio and broadcasting distribution. This will be followed by the release of the CRTC’s annual Communications Monitoring Report, which provides an overview of the Canadian telecommunications and broadcasting industries. These annual reports allow interested parties to stay informed about the state of the Canadian communications industry.
For the first time, the CRTC included information on the large ownership groups—Bell-CTVglobemedia, Quebecor Media, Rogers and Shaw Media—for the broadcast years 2008, 2009 and 2010.
Their conventional television and pay and specialty services achieved a combined profit before interest and taxes (PBIT) margin of 15.9% representing an increase from 2009’s combined PBIT margin of 12%. These services accounted for 90% of all private television revenues.