Pizza Pizza has made its mark on mobile shopping with the launch of its first-ever iPhone app. This month, the Canadian-based pizza chain was honoured with a Webby Award, a prestigious international web-based award that recognizes excellence on the internet. The company’s one-of-a-kind smartphone ordering application was named the best shopping tool for a handheld device, just over a month after its launch.
The win comes in the category of mobile shopping for handheld devices. Other nominees considered for the award included big-box American retailers Target and Walgreens. Pizza Pizza and Plastic Mobile, the mobile marketing agency that developed its app, are the lone Canadian companies to receive a Webby award in this category this year.
“We’ve really made a push to enter the online world through our web ordering system and now our mobile app,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “This is a big win for us. It proves that we’ve delivered when it comes to reliability and convenience, which are characteristics of ours that customers have really come to expect and value.”
The easy-to-use, interactive app was launched earlier this year, the first of its kind from a national Canadian-based pizza chain. The Pizza Pizza app is available at no charge for all iPhone(R), iPod touch(R) and iPad(TM) models that run iOS 3.0 or later.