“The state of the Canadian digital media economy is strong”, said Kozuch. “Digital agencies in Canada are projecting between 10% and 24% growth in revenue when compared to their revenue generation efforts in 2010. When you compare this data against the 68.1% of reporting agencies who indicated they have a labour force size between one and 10 employees, this is incredible growth and is a good indicator of the strength of our economy.”
The Pixel to Product report also found:
- The average salary of a Canadian digital media professional ranges between $40,000 and $59,999,
- 73.4% of digital media agencies are increasing the size of their labour force in 2011; skills in mobile application development, social media marketing and community management are in high demand,
- 35.5% of women indicated they saw a 10% to 24% increase in salary from 2010 to 2011, compared to 26.3% for men,
- Women earned a higher number of salary increases than men in the 1-4%, 11-15%, and 16-20% range.
“This research is an important first step in understanding the size and scope of the Canadian digital media industry. As we continue this research on a year-over-year basis, we’ll be able to better plot the growth of our industry and how technology changes its business behaviors and perceptions. It is our hope that this research sparks a local and national dialogue on how to better understand who we are, what we do and the impact of the digital media industry on the Canadian economy as a whole.”
The final report with these and other findings, as well as the full data tables, can be downloaded free from the Pixel to Product website