Toronto-based IT Service Management Best Practices educator Pink Elephant has announced that the addition of social media to its roster of education topics. The course, Social Media Essentials For ITSM Professionals, introduces IT professionals to the growing and ever-evolving world of social networking.
With its 2010 acquisition of ServiceSphere, Pink Elephant is leveraging the resources of the IT market leader and innovator in the area of social networking. ServiceSphere founder Chris Dancy, who has moved into the role of Digital Engagement Director at Pink Elephant, has created a unique course exclusive to Pink Elephant. As one of the IT support industry’s most respected social networking experts, this course is an outlet for Dancy to share his wealth of knowledge and experience.
“As information technology departments of the world’s leading enterprises evolve, a growing void is taking place with the skill sets of today’s professionals to focus on working with Information Systems,” said Dancy, “Social Media has established itself as the democratization of the information custodian. I look forward to helping our customers transform the way they do business through a better understanding of social media”.
Today, there are numerous social media tools available to organizations. Many experts hold a common view that social media has the power to transform business as much as the Internet did in the 1990s. This course allows IT professionals to walk away with an understanding of how exactly IT can use social media to create business advantages.
“In talking with many of our customers around the world in the past couple of years, it’s very apparent that there’s still a lot of misunderstandings and confusion in the area of social media; particularly how organizations should evaluate and manage the risks and opportunities,” said David Ratcliffe, President, “Pink’s new training course provides many answers as well as great suggestions and recommendations for how social media needs can be an integral part of EVERY organization’s strategy going forward.”
Of Fortune Global 100 companies 65% have Twitter accounts, 54% have Facebook fan pages, 50% have YouTube video channels, and 33% have corporate blogs. The world is changing and Social Media Essentials For ITSM Professionals will teach organizations how they can integrate social networking to maintain their position in the market.