On Friday, May 20, family literacy practitioners in Alberta will roll up their sleeves and build their social media capacity. They’ll learn how to leverage the power of Facebook, Twitter and LinkedIn to get connected in a digital age to other non-profit organizations and to the community.
Dr. Sarah Elaine Eaton, a specialist in marketing of language and literacy programs will present at the Food for Thought conference, organized by the Centre for Family Literacy. (note: registration is now closed for this event)
Eaton will deliver a hands-on workshop designed to teach program directors, administrators, practitioners and volunteers how to leverage the power of social media in a literacy program. Participants will bring their laptops and spend time registering for and using Facebook, Twitter and LinkedIn.
“Typically, literacy experts have deep knowledge about teaching learners to read and write, and are somewhat hesitant to delve into the world of new media literacy,” says Eaton, who has presented internationally on the topic of social media in the education and non-profit sectors. “By getting them to open an account, create a Facebook page and try their first Tweet in a collaborative environment, we can engage in meaningful conversations about how to use social media constructively to promote the good work they do in literacy to help our local communities.”
Eaton, who holds a PhD in Educational Leadership, is one of the world’s top experts on marketing and promotion of second language and literacy programs. She founded Eaton International Consulting Inc. in 2001 to help educational and non-profit organizations. She is the author of 101 Ways to Market Your Language Program and is an international speaker, who has presented on her work in seven countries.
The conference happens in Edmonton on May 19 and 20, 2011 at the FantasyLand Hotel.