10th May 2011

iVillage Opens Neighbourhood In Canada

iVillage CanadaRogers Media, in partnership with iVillage, is thrilled to announce that iVillage.ca is here for Canadian women. iVillage.ca launched today, providing Canadian women with a one-stop online destination for engaging content, community and a ground-breaking multimedia campaign. The new iVillage.ca offers Canadian women content, community and the chance to pick up one of over 250 prizes.

iVillage.ca is all about passion and what better way to launch than with The iVillage Passion Project – an interactive program that invites Canadian women to share their passions for the best things in life; for things like family, fashion, fitness, celebrity, work and relationships. It’s also a chance to watch other women – including CityLine’s Tracy Moore and Sportsnet’s Martine Gaillard – talk about the things that matter most in a collection of over 50 vibrant original videos.

Watching videos also gives viewers a chance to WIN one of over 250 prizes – instantly – plus score daily entries into a grand-prize sweepstakes, where one lucky participant will pick up a trip for four to Universal Orlando® Resort. To collect bonus entries, users are invited to add their passions to the dynamic iVillage Passion Wall. Editorial about all-things-passion will live throughout the site during the months of May and June and is sponsored by Pantene® Pro-V®, COVERGIRL® NatureLuxe, Pampers® and Olay Regenerist.

“Rogers Media is thrilled to launch iVillage.ca in partnership with iVillage,” said Jason Tafler, Chief Digital Officer of Rogers Digital Media. “We are proud to bring a Canadian perspective to such a prominent brand. With iVillage.ca added to our list of more than 250 digital products, we will continue to provide Canadian women with trusted, top-tiered online content.”

iVillage.ca will feature original content, alongside top features from iVillage.com and stories from popular Rogers Media brands such as Chatelaine, CityLine and sweetspot.ca. The community-driven site will also connect women to their much beloved iVillage.com discussion boards and feature new discussions for Canadian women about issues important to them.

iVillage.ca is proud to bring a slate of A-list experts and contributors to the table for launch, including one of Babble’s top 10 Canadian mommy bloggers, Catherine Connors (Her Bad Mother) who will write an exclusive weekly column titled “Straight Up from Her Bad Mother” Home Heist‘s Cheryl Torrenueva who comes on board as the iVillage.ca home expert; and Lianne Phillipson-Webb, author of SproutRite, who will dish out weekly nutrition advice for the family.

“We’re delighted to welcome the new iVillage.ca site, which beautifully reflects iVillage’s brand mission as a trusted community and valued resource for women,” said Jodi Kahn, Executive Vice President, iVillage. “Rogers is the perfect partner to bring iVillage to Canada given their strong female brands.”

This entry was posted on Tuesday, May 10th, 2011 at 9:18 am and is filed under National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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