Fisher-Price Canada has launched Fisher Price Play, a site where moms and gift-givers can easily find the right toy that matches the recipients’ developmental milestone. Also on the site is a Fisher-Price Play Panel, comprised of eight Canadian moms from various locales across Canada who test Fisher-Price toys with their little ones and will blog and tweet about their experiences. Canadians can “meet the moms” virtually on the site by reading their bios and reviewing their posts. Fisher-Price encourages all Canadian moms to join in on the conversation and register on-line to receive play-time tips as well as special offers from Fisher-Price Canada.
“Being a Fisher-Price Canada Mom Ambassador was an easy fit for me, given Fisher-Price is a brand I have used with my kids for many years,” said Tammi, Fisher-Price Mom Ambassador and mother of three young children from Red Deer, Alberta. “I look forward to sharing the experiences me and my kids have with the products to other moms around the country.”
With Mother’s Day just around the corner, Fisher-Price wants to celebrate moms and their tots with its new Celebrating Milestones contest. Canadian moms and caregivers are invited to register information about themselves and their children on fisherpriceplay.ca for a chance to win a “Celebrating Milestones” prize pack of Fisher-Price toys valued at $200, plus a spa gift card valued at $200 for mom to get pampered for all of her efforts. One prize pack will be given away each month for a total of six months. Winners will be drawn on the last day of each month, starting on May 31 until October 31, 2011. Winners will be contacted directly by email, and may be asked to share a special milestone story at that time.
“As a leader in the toy category, Fisher-Price recognizes what moms want for their babies and toddlers when it comes to playtime and helping them grow and develop through play,” said Riza Javellana, mother of two young children and Manager – Marketing for Fisher-Price. “This year, with the Celebrating Milestones contest, Fisher-Price not only recognizes what moms want for their children when it comes to play, but rewards the special milestone moments moms and their little ones share and discover together that contribute to their child’s overall growth and development.”
To help launch the milestone program across the country, Fisher-Price has developed special PlayCentral kiosks that will be set up during special events and in malls across Canada from March to November 2011 that give mall-goers access to a fun-filled space where children can play with the latest and greatest Fisher-Price toys while moms can receive information on the latest products through catalogues and by using the Fisher-Price touch-screen Toy Selectors.