27th April 2011

Shaw Gets Exclusive With Mobio

mobioMobio Identity Systems, an international mobile payment and marketing company, is pleased to announce its exclusive partnership with Shaw Media to be Mobio’s first and only Canadian broadcast sales representative. For an initial term of 15 months, Shaw Media will be the official broadcast reseller of Mobio payment and marketing applications to advertising agencies, media buying services and direct clients across the country. The Mobio Smartphone app is available now via the company’s web site.

“Mobio’s innovative approach to interactive marketing and advertising gives Shaw Media an added edge in our highly competitive sales environment,” said Errol Da-Ré, Senior Vice President Sales, Shaw Media. “Together with Mobio, we will be able to deliver a uniquely personalized and valuable broadcast experience to all of our customers and clients.”

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Broadcasters and advertisers are quickly recognizing the potential for QR barcodes to change the face of their industry. With media fragmentation pulling the attention of consumers in multiple different directions, advertisers are having a difficult time reaching and meaningfully engaging their customers. By leveraging their get mobiocore assets, Mobio and Shaw Media will bring broadcast media to life in two very powerful ways, engaging customers like never before through:

  • Interactive Marketing – Allowing viewers to exchange information and receive personalized offers by scanning a barcode directly off of a TV with a Smartphone
  • Processing Payments – Allowing viewers to securely purchase products and services by scanning a barcode directly off of a TV with a Smartphone

“According to our recent research, 77% of QR barcode scanning is occurring digitally – both online and on TV – so partnering with a high profile broadcaster like Shaw Media is a tremendous opportunity,” said Mark Binns, Chief Marketing Officer, Mobio Identity Systems, Inc. “This partnership will allow our collective customer base to engage on a whole new level, adding massive value for viewers and significant revenue potential for advertisers and brands.”

This entry was posted on Wednesday, April 27th, 2011 at 11:14 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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