6th April 2011

Globe Life Reveals Redesigned Online Platform

The Globe and Mail has introduced an exciting and innovative new Facebook app, Globe Lifestream, providing readers with a personalized stream of lifestyle articles, news items, columns and contests that can be shared with friends.

The launch of Globe Lifestream complements the recently redesigned Globeandmail.com/life featuring extensive video libraries, expert advice and indepth archived content under the Globe Life pillars: Health & Fitness, Food & Wine, Fashion & Beauty, Parenting, Relationships, Home & Garden and Travel. Additional Globe Life features include Horoscopes and The Hot Button, a blog for lifestyle buzz and chatter around the hot topics everyone wants to discuss.

“Globe Life is an inspiring and energetic hub offering tips, advice and insight on how to live better. In a dynamic digital age, Globe Life and Globe Lifestream provide readers with the daily content they need to get more out of life wherever they are, whenever they want it,” said Jill Borra, Managing Editor, Features, The Globe and Mail. “Life can change in an instant, and Globe Lifestream allows users to change their personal content stream at any time to suit their evolving interests.”

Readers can install the Facebook application, which customizes content based on current Facebook interactions and specified preferences, make updates, share articles and invite their Facebook friends to join. Likewise, friends can make updates, share and invite others to participate in the conversation.

Users of Globe Lifestream will be able to earn and spend ballots to enter an ongoing contest series with great prizes, such as gift cards and the grand prize including a VIP Package to the upcoming Toronto International Film Festival® in September.

“The Globe and Mail is aggressively pursuing our commitment to provide readers with provocative and compelling content in print, online and mobile,” said John Stackhouse, editor-in-chief of The Globe and Mail. “These new and innovative offerings will continue to stimulate and engage our readers with conversation, analysis and advice on the touchpoints of life.”

The Globe and Mail has also introduced a Globe Life mobile app for readers to access Globe Life content on the go.

This entry was posted on Wednesday, April 6th, 2011 at 7:27 am and is filed under Business News, Digital Products, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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