Telefilm Canada has announced that 70 Canadian companies – representing areas of activity such as production, distribution, new media & mobile, and animation – will be participating under the Canada Pavilion umbrella – the largest national pavilion at the market – at MIPTV, the international television and multiplatform market that runs from April 4 to 7 in Cannes.
“By providing support on the international scene, we help clients forge international ties and facilitates the sale and purchase of Canadian products as well as the signing of co-production agreements,” said Carolle Brabant, Telefilm Canada’s Executive Director. “MIPTV is key to our international business development strategy; one of the highlights of our 2010 edition was that participating exhibitors generated a total of $21 million in economic activity for the Canadian television and film industry.
Carolle Brabant added: “For the 2011 edition, Telefilm is pleased to welcome the Canada Media Fund as a new partner to the Canada Pavilion – another sign of the synergy between our two organizations.”
By exhibiting under the Canada Pavilion, Canadian companies will benefit from a strong brand image, have access to a prime location visited by a large number of delegates, and obtain a variety of logistical, promotional and strategic services, as well as the support of a co-production specialist.
In addition, the Pavilion will play host to two invitation-only networking events between Canadian participants and their foreign counterparts. The first will be with France, organized in collaboration with the Canadian Embassy in France and TV France International. The second event will take place with Singapore, an important co-production partner for Canada.
“As an international distributor of Canadian content as well as programming from all over the world, Octapixx Worldwide has proudly attended MIPTV and exhibited at the Canada Pavilion for almost 25 years now,” said Octapixx President J. Gary Gladman. “MIPTV provides Octapixx with the perfect opportunity to meet face-to-face with global broadcasters, buyers and producers. And the Canada Pavilion has proven to be a wonderful platform upon which Octapixx can share our film content with the world.”
“MIPTV is an ideal place to develop new partnerships with a view to meeting new challenges and taking advantage of new business opportunities,” added Sandrine Pechels de Saint Sardos, Vice President of Program Distribution for Montreal’s Bejuba! Entertainment. “We produce and distribute children’s and family entertainment – which has international appeal – and thanks to Telefilm Canada we can build our positioning in an increasingly global trade environment.”
MIPTV’s Content 360 competitive program connects developers of future-defining creative concepts with the most influential audience in multiplatform content. Two Canadian entries are among the 18 finalists: the Canada Media Fund-financed Sports Vision (Phéromone and ODD1) for Online and Social Games, and Media Undone smartPhone App (PinkPom Digital) for Smartphone App for Youth Engagement.
The Canada Pavilion at MIPTV is a Telefilm Canada initiative, in partnership with British Columbia Film and Ontario Media Development Corporation as Principal Partners; the Canada Media Fund as a Major Partner; the Canadian Media Production Association as a Contributor Partner; and the National Bank of Canada as a Silver Sponsor.