8th February 2011

Trend Micro Launches Second Annual Story Contest

Trend MicroTrend Micro has announced the 2nd annual “What’s Your Story” video contest. The contest combines the powerful tools of Internet reach and user generated video to encourage young people to tell their stories and share ideas about online safety.

The Contest’s three entry categories mirror some of the largest challenges to being safe online: Being a Good Online Citizen, Using a Cell Phone Wisely, and Maintaining Your Online Privacy. Canadian residents (outside of Quebec) aged 13 and older can create and submit a video of two minutes or less about how best to stay safe when engaging in online activities such as texting, instant messaging, or using social networking sites.

“What’s Your Story is a creative, fun and relevant way for everyone from teachers to aspiring film makers, their friends and families to become more involved in their own online safety,” said Lynette Owens, director, Trend Micro’s Internet Safety for Kids & Families. “The level of engagement that teens in particular exhibited last year convinced us to expand the reach of this year’s contest beyond Canada and the U.S and into the UK. We are delighted to be joined this year by some of the world’s leading organizations advocating for youth online safety. Together, we believe ‘What’s Your Story’ promotes the positive use of the very thing we are trying to keep kids safe on.”

Trend Micro Internet Safety for Kids & Families has teamed with some of the world’s leading organizations that either provide access to kids online or advocate for their safety. The 2011 judging panel includes: Childnet International, Common Sense Media, ConnectSafely, Facebook, JENNiRADIO, myYearbook, Q2/UK, and Webwise Kids.

Unlike other video contests that rely on static and subjective criteria, “What’s Your Story” actively engages participants throughout the entire process through an on line review process. Video makers can share their submissions and encourage others to view and vote, which means voters also become active participants in the process. Only the highest-rated and most-viewed videos will be considered for prizes by the contest judges.

Ontario teens KJ Proux and Matt Bendo were finalists in the Being Safe on Line category for their video Pull the Plug on Bullying. A 30 second version of the video was shown 18 times daily on the CBS Superscreen in New York’s Times Square during the month of November 2010. Canada is one of the most connected countries on the planet and the highest percentage of regular on line users are teens. According to Statistics Canada, close to 99 percent of teens living in Canada use on line tools in their daily lives.

You need to a flashplayer enabled browser to view this YouTube video

What’s Your Story 2011 will award a grand prize of $10,000.00 U.S. to the winning entry, with special $500 US categories for schools and individuals who submit entries. Contest submissions are due by April 5th and winners will be announced on April 26th.

Trend Micro also has a grant programme to provide financial, in-kind donations, or volunteer support to eligible organizations or initiatives that help educate families, parents, kids, teachers and schools on using the Internet safely and securely.

This entry was posted on Tuesday, February 8th, 2011 at 7:21 am and is filed under Business News, Contests, National News, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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