5th February 2011

Georges St-Pierre Has An App For That

Kombat MobileKombat Mobile and AddictiveMobility will be launching a mobile application built for  Canadian professional mixed martial artist and MMA world champion Georges “Rush” St-Pierre a.k.a “GSP”. Georges St-Pierre will be using the mobile application as an interactive media platform to connect users to his training techniques, nutrition and fitness regimens, as well as interactive mobile games. The mobile application is readily compatible with the iPad, iPod, iPhone, Blackberry and Android smart phones across the global network. addictive mobility

“This partnership has developed a meaningful and innovative application that reflects what is important to me,” St-Pierre said. “This is my first mobile app, and it will change the way I interact with my fans.”

“Georges has allowed us to share a variety of his interests in this mobile app,” Muzaffar Abbas, Kombat Mobile CEO said. “Fans and end-users alike can now experience the technology, games, MMA sport, fitness and nutrition matters in their highest-grade format.”

The customized platform focuses on 3 key areas:

Gaming: The patented Strike Challenge allows iPhone users to compare their punch velocity with the reigning UFC welterweight champion. Users are challenged to punch at GSP’s punch velocity, results can be pushed to social feeds. The social game engages users in a question and answer format. Participating users earn points and, have the option to push activities to Twitter. The application uses Addictive mobility’s proprietary Game Zone technology using social components for a Social Game experience. Participating users earn points for answering mixed martial arts trivia. They also have the option to push their results onto Facebook and Twitter.

Nutrition and Fitness: Users view exclusive videos of Georges St-Pierre teaching them how to cook nutritious GSP Fight Schoolmeals. GSP’s fitness training and techniques will be available for Fightclub app users to train with. There is also a sneak preview of the GSP RUSHFIT six-part fitness series.

GSP Connect: Users can ask GSP’s trainer questions face-to-face via Twitter. This feature has a quick navigational panel for instant interaction.

“This application sets a new standard in the development of premium social based applications,” said Nussar Ahmad, Addictive Mobility CEO. “The social components of the application will build a mixed martial community centered on George St-Pierre, a figure far larger than the sport itself.”

The free standard version of the mobile application includes MMA news, GSP Connect, GSP RUSHFIT, wallpaper and photo gallery. Features such as GSP Fightclub, GSP Nutrition and GSP TV are available for $4.99. The Strike Challenge game is only compatible with iPhone and iTouch devices.

Headquartered in Toronto, Kombat Mobile creates applications for the Android, Blackberry, iPhone, iPod Touch and Windows Mobile products. Kombat Mobile custom designs and builds progressive mobile applications with the intent to transform the way clients can entertain and interact with the public. With a special focus on health and fitness, Kombat Mobile caters to mixed martial arts athletes and its industry.

Addictive Mobility™ is an award winning premium mobile advertising network with offices in Toronto and Los Angeles. Recognized with 7 industry awards in the past 3 years, the mobile ad network has leveraged their social targeting solutions to help a number of advertisers and creative agencies develop successful advertising campaigns.

This entry was posted on Saturday, February 5th, 2011 at 8:52 am and is filed under Digital Products, National News, New Releases, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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