MEGA Brands Inc. announced today that it has entered into a global multi-year licensing agreement with Electronic Arts Inc. to develop construction toys based on Need for Speed™, the world’s best-selling racing video game franchise.
Mega Bloks Need for Speed construction toy sets will combine the engaging and immersive content of this award-winning franchise with the core play pattern of building vehicles. Launching Summer 2011, the Mega Bloks Need for Speed construction toy line will appeal to building fans and collectors alike with authentic vehicles and playsets that offer endless possibilities to build, race, customize and display.
“We’re thrilled to be partnering with EA to create the first construction toy line based on the Need for Speed franchise,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “Whether it’s realistic driving games or over-the-top car pursuits, Need for Speed has attracted millions of followers worldwide. We look forward to bringing this world to life through Mega Bloks by offering fans an action-packed building experience.”
“For over 16 years, Need for Speed has been at the forefront of contemporary automotive culture. We are committed to delivering unique and fun experiences to our fans whether it’s feeling the rush of a cop pursuit at 200 mph or custom building your own race machine,” said Keith Munro, Vice President of Marketing, Need for Speed. “Now, through our partnership with Mega Bloks, everyone will be able to create their own customizable Need for Speed experience.”
Need for Speed is a global brand and with 17 titles and more than 110 million copies sold worldwide is the dominant racing video game franchise. Need for Speed is known for delivering unparalleled white-knuckle racing, creative customization and street style. The Need for Speed series has generated nearly $3B in life-to-date sales and has become a powerful pop culture phenomenon.
MEGA Brands will also be holding an Open House for designers this Thursday, December 2nd. As one of the largest design centres in Quebec, MEGA Brands is always searching for new talent to design and conceptualize new construction toys and activities for their leading brands. MEGA Brands is presently seeking applicants who are creative, passionate and innovative for the following positions: Graphic Designers, Web Designers, Industrial Designers, Model Designers, and 3D Artists.
Designers will have an opportunity to learn more about this Montreal-based toy company and the exciting job opportunities they have to offer.
Date: Thursday, December 2
Time: 4 PM to 8 PM
Location: 4505 Hickmore, Montreal, QC H4T 1K4