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9th November 2010

The Changing Views of Social Media and How It Can Invoke Change

accountempsAs social media makes its way into the workplace, executives are weighing the potential risks and benefits. Nearly half (47 per cent) of chief financial officers (CFOs) interviewed recently for an Accountemps survey said their greatest concern is that employees are wasting time during business hours using sites such as Facebook and Twitter. CFOs also expressed worries their staff may behave unprofessionally or post inappropriate information online. However, almost one in four financial executives (24 per cent) said these sites can help staff members expand their networks of valuable business contacts.

The survey was developed by Accountemps, the world’s first and largest staffing services firm specializing in accounting and finance. It was conducted by an independent research firm and is based on interviews with responses from more than 270 CFOs from a stratified random sample of Canadian companies with 20 or more employees.

CFOs were asked, “What is your greatest concern for your company regarding employees using social media?” Their responses:

Wasting time at work………………….. 47%
Behaving unprofessionally……………… 14%
Posting negative comments about company…. 11%
Posting financial/confidential company information… 5%
No concerns………………………….. 12%
Access not allowed……………………. 3%
Other……………………………….. 3%
Don’t know/no answer………………….. 6%

Total: 101% (*Responses do not total 100% due to rounding)

CFOs were asked, “What is the greatest benefit to your company of employees using social media?” Their responses:

Expand networks of valuable contacts……. 24%
Enhance company’s reputation…………… 22%
Provide better customer service………… 18%
Can secure new business……………….. 5%
No benefits………………………….. 21%
Access not allowed……………………. 3%
Don’t know/no answer………………….. 8%

Total: 101% (*Responses do not total 100% due to rounding)

“Many organisations are still determining how social media fits into their workplaces,” said Kathryn Bolt, Canadian division president of Accountemps. “Executives are concerned with the possibility of added distraction from their employees’ daily duties, which may affect productivity and efficiency on the job.”

Bolt also added, “On the other hand, more firms are realizing that the rewards may outweigh the risks, as social media platforms like Facebook and Twitter can be used by employees to expand their networks of valuable business contacts and enhance the company’s reputation.”

war child canadaMeanwhile, on the other end of the spectrum, four digitally savvy and socially conscious young blogging Canadians are socially suiting up for an opportunity of a lifetime that will see one of them join War Child on an upcoming visit to Ethiopia.

War Child Canada‘s War Child Challenge has bloggers reporting on a variety of issues to win a ten-day trip with War Child to Addis Ababa, Ethiopia.  The challengers are blogging for the chance to tweet and report on War Child Canada’s Ethiopian efforts.

“The War Child Challenge is one example demonstrating War Child’s consistent leadership in adopting new social media practices,” said James Topham, director of communications, War Child Canada.  “Thanks to funding from the Canadian International Development Agency, the War Child Challenge can illuminate the issues faced in Ethiopia in particular, and the developed world more generally, by communicating on a platform that is much more apt to generate discussion and concern around global youth issues and the Millennium Goals.”

Challengers Joel Kelly (Halifax, NS), Sara Hamil (Belleville, ON), Christine Estima (Toronto, ON) and Ben Boudreau (Halifax, NS) are tackling a variety of multi-media citizen journalism challenges. The War Child Challenge is made up of three main parts: the challenges, vote tallies and post evaluation by a youth jury for clarity, focus, originality and creativity.  The challenges include:

  • Creating an image gallery of an event occurring in their community which offers a contribution to overcoming Hunger/Poverty, Conflict, HIV/AIDS, Basic Education, or Gender Equality.

  • Profiling a person or organization in their community who is making a difference in one of the following areas: Hunger/Poverty, Conflict, HIV/AIDS, Basic Education, Gender Equality.
  • Creating a video up to 5 minutes in length that conveys their thoughts, feelings, etc. regarding the global impact of Hunger/Poverty, Conflict, HIV/AIDS, Basic Education, or Gender Equality.
  • Building a feature article which includes video, text, audio and images to tell their story of why they want win the War Child Challenge.

The War Child Challenge officially ends on Monday, December 20.

This entry was posted on Tuesday, November 9th, 2010 at 11:44 am and is filed under Business News, Contests, Education, National News, Research Studies, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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