Electronic Arts Inc. has begun a special promotional partnership with Susan G. Komen for the Cure® in support of National Breast Cancer Awareness Month through specially marked EA Sports™ games during the month of October. Starting in early October, select Best Buy store locations will have available for sale EA Sports video game titles featuring the Komen Running Ribbon logo to acknowledge the $100,000 dollar donation from EA Sports.
“This year marks the third year of commitment on behalf of EA Sports in continuing to create awareness in the fight against breast cancer,” said Christopher Erb, EA Sports Senior Director of Partnership Marketing. “EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA Sports consumers an opportunity to participate in finding the cures.”
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date.
“Over the past 30 years, significant advancements have been made in the fight against breast cancer,” said Katrina McGhee, Senior Vice President and Chief Marketing Officer for Komen for the Cure. “Without partners like EA Sports, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives.”
Best Buy, the exclusive retail partner for the EA Sports and Komen for the Cure promotion, will have the limited edition video game packages in select stores throughout the month of October. EA Sports titles marked with the Komen Running Ribbon logo will include FIFA Soccer 11, , NCAA Football 11, NHL 11 for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system and will be featured on Madden NFL 11 and Tiger Woods PGA TOUR® 11 across the PlayStation 3 system, Xbox 360 and Wii™ gaming consoles.
A check of both Canadian and American Best Buy web sites did not return any results for the specially marked covers, so it would appear that the “select” locations designation does not apply to online, and will also most likely be only at Best Buy stores located in the USA.