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5th October 2010

PlayBoost Releases GameBar And Indigo Donates Books To Schools

playboostSan Francisco-based social game developer TheBroth announced today that Victoria, BC mobile and social media game monetization company Playboost, a subsidiary of NeverBlue, has developed Gamebar, a custom game-play monetization toolbar for Barn Buddy, a top game on Facebook with 1.8 million monthly users and the #1 game on Hi5. The new Barn Buddy “Gamebar” toolbar was officially launched on September 3, 2010. The toolbar is uniquely designed to add new income streams for TheBroth beyond revenue share off of search feeds, plus increase Barn Buddy’s user engagement.GameBar

“With Barn Buddy, TheBroth is clearly at the top of their game and has captured the imagination and market share of Facebook fans,” said Chris Dykstra, Head of Strategic Partnerships at Playboost. “It’s exciting to work with a group of individuals that challenges us to find new solutions for revenue and user engagement. Their attitude and drive underscores why TheBroth is a leader in Facebook farm games.”

The newly created Gamebar is even further engaging its most avid fans. “I find even I‘m playing the game more! We look forward to increased monetization with Playboost’s Gamebar,” said Markus Weichselbaum, CEO at TheBroth.

In addition to Playboost’s successful Gamebar product, the studio recently launched their Mobile Offer Platform which allows Android and iPhone game developers to monetize their free to play games.

Chapters IndigoThe bookshelves at 155 public school libraries across Canada will now receive a much needed boost in books through the second annual Indigo Love of Reading Foundation Adopt a School program. From September 12th to October 2nd, Indigo, Chapters and Coles stores across Canada “adopted” public schools in their communities. Through the generous donations of customers and employees school libraries were rejuvenated with funds raised by in-store activities and donations.

“We are inspired by the enthusiastic support of Canadian booklovers and their passion for early literacy during the second year of the Adopt a School program,” says Jennifer Gay, Director, Indigo Love of Reading Foundation. “New books and learning materials will now make their way to those who need it most – our children, our future. We’re tremendously encouraged that Canadians see the need to make a difference now and impact childhood literacy by improving public school libraries and enhancing resources.”

Good News by The Numbers

* $323,744 was raised for 155 public school libraries – 54% more than in 2009
* 122 schools (79%) received the Random House Book Package Reward of new books by reaching 25% of their fundraising goal
* Colchester Elementary School in Sherwood Park, Alberta surpassed its fundraising goal by raising enough to secure three books per child at their school library
* Verdun Elementary School in Verdun, Quebec and First Nations Junior School in Toronto, Ontario also surpassed their fundraising goals raising more than two and three times their fundraising goals, respectively

Throughout the program, the Foundation was encouraged by the number of Canadians who expressed the desire to continue to make an impact beyond the program’s end. A recent survey by Ipsos Reid commissioned by the Indigo Love of Reading Foundation also revealed that the majority of Canadian parents feel that more support is needed for public school libraries. The Indigo Love of Reading Foundation agrees and fundraising will continue online at loveofreading.org/adoptaschool for the remainder of the school year.

The Indigo Love of Reading Foundation is thankful to all Canadian book lovers that make a difference in children’s lives. Schools interested in participating in next year’s Adopt a School program should contact the Foundation.

This entry was posted on Tuesday, October 5th, 2010 at 11:00 am and is filed under Business News, Education, fundraisers, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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