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4th October 2010

Social Media Being Leveraged for Tweens, Finances and Careers

woozworldWoozworld, a virtual world powered by tweens, announces today it now has more than 1 million avatars created in over 80 different countries, and 2 million user-generated virtual spaces in just over eight months since its late December 2009 launch.

“We are extremely proud of what Woozworld has accomplished in just eight short months,” said Eric Brassard, CEO of Woozworld. “Through our highly engaging worlds that offer relevant user experiences to our tween and teen audiences, a safe online environment where parents can let their kids have fun and learn at the same time, and a smart business model, we’ve made Woozworld a success in less than a year.”

Targeted for kids ages nine to 14, Woozworld provides an engaging and interactive experience by letting them create their own world where they can fashion their own characters, make new Woozworld friends, do virtual business, set-up activities and essentially drive the show. All personal information is protected and Woozworld strictly conforms to the Children’s Online Privacy Protection act.

In addition to hitting more than 1 million profiles in eight months, Woozworld has also partnered with some of the leading companies today, including Facebook;  Wallie Card, a payment method card for Internet payments; and Zong, the leading mobile payments platform for digital goods and services sellers.

“We’ve worked with many different companies and we truly believe in our partnerships given what they represent and have to offer,” says Mathieu Lampron, VP of Operations for Woozworld. “In fact, we’ve seen our sales rapidly climb in the last few months; we’re excited to see our business relationships grow.”

moneyvilleMoneyville.ca has opened the town gates to financial empowerment. With Canadian-focused content, interactive tools and an online community, Canadians now have access to everything they need to take control of their finances, all in one place. Moneyville.ca will draw on experts to provide the straight talk on personal finance for Canadians at every stage of life.

“We are overloaded with complicated financial information, and often don’t have the tools available to fully understand how the news of the day will impact personal finances,” says Adam Mayers, editor of Moneyville.ca. “With fresh content offered daily, Moneyville.ca will be a trusted resource giving visitors the tools they need to be successful.”
Ellen Roseman
This week on Moneyville.ca:

  • Author of The Wealthy Barber, David Chilton, gives an exclusive peek at his new book, The Wealthy Barber Returns: Significantly Older and Marginally Wiser, Dave Chilton Offers His Unique Perspectives on the World of Money.
  • Federal Finance Minister Jim Flaherty shares five tips he is giving his three 19-year-old sons.
  • Mutual fund expert Gordon Pape takes us through the deadly sins of investing.
  • Veteran financial journalists Ellen Roseman and James Daw share the most important lessons they’ve learned in 25+ years of covering personal finance.

Moneyville.ca will cover a wide spectrum of personal finance topics, such as budgeting, saving, borrowing, investing, retirement, insurance, tax and real estate in relationship to every stage of life. The “Moms on Money” columnists will arm families with the information they need to nurture the financial Adam Mayershealth of the whole family. Well-known television personality Alison Griffiths kicks off her new column with a series of videos on investing. And, setting 20 and 30-somethings on the right track to financial know-how, bloggers Adam Goodman and Krystal Yee will share their secrets to turning their finances around.

Whether you’re wondering if your investment philosophy makes sense, or thinking about going fixed or variable on your mortgage, Moneyville.ca will give visitors access to more than 30 tools and calculators.

According to a recent survey conducted on thestar.com, two-thirds of people feel comfortable with their finances, but only one-third feel in control. “I feel passionate about helping people get to a point where they feel they can count on themselves to be in control of their own financial situation,” says Alison Griffiths. “You have to devote a bit of time up front to get the money side of your life in order, particularly with respect to investments, which are a big mystery to most people. But after that it only takes 30 – 60 minutes a month to stay on top of your financial goals.”

Future ShopFuture Shop is using a modern form of recruitment to hire more than 4,000 tech savvy seasonal associates by turning to social media channels such as Facebook and Twitter. Canada’s largest consumer electronics retailer and e-tailer currently employs nearly 10,000 in its 146 stores, meaning its seasonal hiring blitz will add more than 40 per cent more employees to stores across the country.

“To find an educated team of associates to help shoppers find the most exciting gifts this holiday season, Future Shop’s recruitment plans go beyond traditional job postings,” said Chris Taylor, Vice President, HR, Future Shop. “We recognize that most of our customers and associates are social media savvy, so what better way to recruit them through channels they frequently use.”

Future Shop’s hiring blitz begins nationally at the start of October, allowing the company enough time to properly train the thousands of seasonal associates that will support our current full and part-time Product Experts and Associates. The new hires will be in stores until January to help customers find exciting gifts in all areas including Cellshop, appliances, gaming and mobile audio.

“With the holidays being Future Shop’s biggest and busiest season, we’re thrilled that we can create thousands of new jobs for Canadians as we prepare for another successful shopping season in our stores and on our website,” said Taylor. “There are currently nearly two million employees in Canada’s retail trade and we are proud to be a major player in that space.”


This entry was posted on Monday, October 4th, 2010 at 9:43 am and is filed under Business News, Careers, Digital Products, National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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