Close to 400 conventional and interactive media professionals from film, television, mobile, and games will come together on October 28 and 29 at the newly opened Woodward’s Heritage Complex in Vancouver to explore the rapidly evolving business of cross-media properties at Merging+Media 2010.
Hosted by Merging Media Productions Inc. and the Canadian Media Production Association (formerly CFTPA-BC), this is the first event of its scope and calibre in British Columbia, featuring some of the world’s most noted cross-media experts including Keynote Robert Tercek, former President of Digital Media at The Oprah Winfrey Network. This event will showcase the latest trends and technologies in this space and facilitate valuable funding and partnering opportunities.
“Merging+Media is an important community inspired and supported event,” explains Executive Director Christine Lim-Labossière, “We wish to present a world-class event aimed at creating a greater awareness of the vibrant business of cross-media production, as well as to encourage media producers in the region to take full advantage of newly introduced funding and revenue opportunities. This includes awarding a 10K BC Film Development prize to the Best Pitch at our Masterclass.”
Says Liz Shorten, President, the Canadian Media Production Association, BC Branch (formerly CFTPA-BC), Says Liz Shorten, President, the Canadian Media Production Association, BC Branch (formerly CFTPA-BC), “Merging+Media will be an opportunity for media professionals to come together to explore, discover and debate emerging business models. I am confident this event will have a positive impact on the industry in BC.”
“The launch of Merging+Media is timely with the launch, earlier this year, of the Canada Media Fund, which supports the creation of innovative Canadian content and software applications for current and emerging digital platforms,” said Betsy Chaly, Director of Marketing and Communications, CMF. “The combination of Conference and Masterclass gives producers the opportunity to network, to learn, and to hone their cross-media business plans.”
Merging Media’s illustrious speaker line-up is headlined by former President of Digital Media at The Oprah Winfrey Network, Robert Tercek. Featured speakers include Susan Bonds, President & CEO, 42 Entertainment; Anita Ondine, CEO, Seize the Media; Caitlin Burns, Transmedia Producer, Starlight Runner Entertainment; and Sibley Verbeck, Founder, Electric Sheep Company, to name a few.
Cross-media, also known as transmedia, is the blending of a variety of media forms across multiple media platforms. Statistics show the digital and film industries in BC are growing annually; BC is well positioned to take a lead in the cross-media space.
According to a 2010 report by Canada Pacific Gateway, the official international site for the province of BC, “British Columbia has the third largest film and television industry in North America after Los Angeles and New York” and was recently named as one of Fast Company’s global top five “fast cities” in 2009. The study reported: “Vancouver was seen to have “the right mix of technology and tolerance to attract talent.” BC is also the largest centre of Canada’s $7-billion digital media industry.