The Mobile Institute, a Canadian organization that supports global mobile innovation, has officially announced (we first told you about it last week) the return of MOBILEINNOVATIONWEEK, a week-long series of events that explores mobile trends and advancements from around the world. Between September 13-18 more than 150 mobile industry experts will present at various events around Toronto, making it one of the most significant mobile industry events globally.
“For one week, Toronto will be the centre of the Mobile universe,” said Michael J. O’Farrell of The Mobile Institute, founder and co-producer of MOBILEINNOVATIONWEEK. “Canada is a mobile industry powerhouse, but Canadian talent and innovation are rarely exposed to local and international audiences. MOBILEINNOVATIONWEEK 2010 will showcase our mobile prowess together with global mobile industry leaders, while also giving Canadian organizations the tools and information they need to take advantage of the emerging mobile universe.”
MOBILEINNOVATIONWEEK 2010 will feature more than 150 speakers and over 100 interactive presentations, moderated sessions and workshops. More than 2,000 are expected to attend from Canada, the US, the UK, Germany, Brazil and other international locations. MOBILEINNOVATIONWEEK 2010 includes featured presentations by Adenyo, Bell Mobility, the Canadian Broadcast Corporation (CBC), comScore, Deloitte, Ericsson, Google, IDC Canada, KPMG, Microsoft, MyThum Interactive, OCAD University, RBC Financial, Research In Motion (RIM), Rogers Communications, Samsung, Sybase, Sympatico Mobile, The Globe and Mail, Visa, Yellow Pages Group and more.
Anchor events include:
Mobile Media World 10, co-produced by The Mobile Institute and the Mobile Marketing Association (MMA). Mobile Media World 2010 will deliver in-depth coverage on:
* Mobile Web & Apps
* Mobile Marketing & Advertising
* Mobile Entertainment & Video
* Mobile Commerce & Payments
* Mobile Search & Augmented Reality
* Mobile Devices & Networks
* Mobile Internet & Consumer Trends
* The Future of Mobile Media
MobileBizBootCamp, co-produced by The Mobile Institute and the Mobile Experience Innovation Centre (MEIC). This one day event will focus on the business of mobile and is targeted at companies in the mobile space as well as those looking to make the leap into mobile. Over 20 mobile company executives and industry experts will share their insights into how they’re winning in the mobile marketplace. MobileBiz BootCamp will deliver in-depth coverage on:
* Opportunities in Mobile: What’s Hot, What’s Not
* From Idea to Revenue
* Start Up Central: How the Accelerate your Business
* Making the Perfect Financing Pitch
* Money Talks: Who’s Got it? And, Who’s Getting It?
* Selling Your Company: Insights & Practical Tips
* Getting Exposure: Capturing the Attention of Industry Analysts
* Legally Speaking: From Content to Contracts
* You’re Not Alone: Harnessing the Power of Associations and Community Programs
* Breaking into the Corporate Mobile Market
* Cracking into the Carriers for Business Opportunities
The Mobile ThinkTank Series, also produced by The Mobile Institute, will feature focused symposiums on mobile retail & commerce, mobile enterprise, mobile healthcare and mobile cities. The Mobile ThinkTank Series will also offer presentations from world class mobile executives, industry luminaries and thought leaders. The events feature:
* Four half-day symposia, keynotes and intimate breakout sessions
* Mobile industry thought leaders moderating discussion groups
* Compelling insights on how to position your organization in the emerging mobile economy
* Priceless business, industry, institution & executive networking
According to organizers, the FITC Mobile Developer Conference will cover all aspects of mobile content development and the event is jam-packed with presentations, demonstrations, and panel discussions:
* Two full days of presentations with three tracks of presentations, plus one optional day of pre-conference workshops
* Covering iPhone/iPad, Android, Flash 10.1, Windows Mobile, HTML5, Unity, Marketing, Usability, and other relevant topics in the mobile world
* Over 30 presentations and panels covering all aspects of mobile development
* Covering technical aspects of development but also marketing, funding, and other business aspects of mobile development
New additions for MOBILEINNOVATIONWEEK 2010 include IN | 10 The Interactive Exchange, produced by Interactive Ontario, which will offer sessions on value creation through the newest generations of media experiences at the intersection of interactive and traditional platforms. Through forms like video games, mobile services, social networks, feature films and television, users and consumers of media entertainment are in search of engaging, compelling and emotionally satisfying content and services. IN|2010 will showcase and foster dialogue and debate about the creative and business enterprises that can build loyal audiences and strong revenue streams for producers and developers.
Mobile Experience + Design (MXD) is produced by MEIC, a not-for-profit organization that supports design leadership, innovation and applied research in Canada’s mobile and wireless industries. MXD2010 will feature an international speaking roster, bringing together designers, researchers, entrepreneurs and scientists.
Co-Chairs for MOBILEINNOVATIONWEEK 2010 are Michael J. O’Farrell, founder of The Mobile Institute; Shawn Pucknell, director of FITC; Gary Schwartz, chair of the Mobile Entertainment Forum Americas and president & CEO of Impact Mobile; and Ian Kelso, president & CEO of Interactive Ontario.
Some data about Canada’s Mobile Industry from the Mobile Institute:
* Canada’s wireless carriers now offer coverage to more than 99 per cent of Canadians.
* At the end of June 2010, Canadian wireless phone subscribers numbered 23.4 million.
* The mobile sector offers high value employment, with an average salary level of $59,000, compared with a Canadian average salary of $42,640.
* Canada’s wireless carriers invest more than $1 billion in mobile phone communications infrastructure each year.
* The demand for highly skilled wireless communications specialists is so great that Canadian post-secondary institutions are creating programs specifically geared to the wireless industry.
* Wireless revenues in Canada totalled $16.9 billion in 2009.
* Canadian Wireless Telecommunications Association says that the wireless market sector revenues are the largest component (41%) of total telecommunications revenues
* Eight percent of Canadians have made purchases using a mobile phone through a retailer’s site.
* Fifteen percent of Canadians have done banking through a mobile device, according to KPMG International’s “Consumers & Convergence IV Survey”
* Mobile Advertising Revenues in Canada exceeded budgeted expectations of $5.2 million, and grew by 347% over 2007 numbers, to just over $11.9 million for 2008.
* According to the Interactive Advertising Bureau of Canada’s “2008 Actuals/2009 Estimated Mobile Revenue Report” mobile content and mobile advertising (display/sponsorship) were the principal drivers behind the 347% increase in overall Canadian Mobile ad revenues in 2008.