Toronto – The Canadian New Media Awards recognize and celebrate the accomplishments of individuals and companies in the Canadian digital media industry, in 19 prestigious award categories. Winners will be announced on December 1, 2009 at a gala ceremony at The Design Exchange in Toronto. This is the night our community really comes together to showcase excellence in interactive, and celebrate the promising future of Canada’s new media industry.
HOTTEST NEW DIGITAL KID ON THE BLOCK – PART OF THE DIGITAL HOT LIST
Once again nextMEDIA is on the hunt for Canada’s next digital superstar. We’re looking for a startup digital media property that demonstrates innovation, original concept or content, and above all user engagement. Open, but not limited to blogs, portals, videos, social networking groups, twitter accounts, mobile applications and games (anywhere where digital eyeballs hang out).
BEST CROSS-PLATFORM PROJECT
Excellence in interactive enhancement of a television property on digital platforms. Eligible projects could include games, websites and/or mobile applications associated with a television program.
BEST ONLINE VIDEO PORTAL
An online video portal that distributes video content via the internet or mobile. Videos can be any length and any genre, and may include music videos, movies, news clips, videos, and full-length TV shows. Portals will be judged according to value of content for the audience, brand distinction, functionality and enhanced features such as social networking tools.
MovieSet Inc. | MovieSet Inc.
National Film Board of Canada: Online Screening Room | National Film Board of Canada
Who We Are | KungFu Numerik Inc./Turbulent
BEST KIDS INTERACTIVE
Excellence in the development of interactive platforms for both entertaining and informing children aged 13 and under. Entries include online video, websites, cross-platform media, and products with a digital environment.
BEST IN CANADIAN CULTURE, INTERACTIVE
Interactive property which helps diverse Canadian communities share their stories and cultural collections, from national, provincial, municipal to local, with new and growing international audiences. Must add visibility to Canada’s cultural experiences through an online exploration of our heritage and culture.
BEST IN MOBILE MARKETING
Brand, agency or campaign who has demonstrated innovation and exceptional execution in mobile marketing. Entrees will be judged according to potential to influence consumer perception or purchasing habits.
BEST MOBILE APPLICATION
Any application that delivers services to a mobile phone. This application demonstrates excellent functionality, innovation, audience reach and frequency, and demonstrates excellence in the use of the mobile medium.
BEST LOCATION BASED SERVICE
Any mobile website, application or experience that obtains a geographical location to provide enhanced services and experiences. These services may include navigation and mapping (your nearest restaurant or gas station), weather services, traffic updates, mobile commerce (location based advertising) or highlight points of interest (health, work or personal).
BEST WEB-BASED GAME
Innovative games playable in a web browser created by Canadian developers for any market or audience. Entries may include games with either single or multiplayer experiences.
BEST USE OF SOCIAL MEDIA
Demonstrates excellent use of social media for business, arts and community or non for profit organizations.
BEST IN INTERACTIVE MARKETING
Excellence in the creation, delivery and execution of interactive advertising campaigns. Including but not limited to video, websites, banners, pop-ups, microsites, email, digital out of home, and rich media. Entries will be judged according to level of user engagement and awareness.
BEST BRANDED ENTERTAINMENT
Demonstration of content that uniquely positions a brand, product or service within the context of a digital entertainment property.
Build-A- Bearville | Frima Studio Inc.
Worldwide Short Film Festival: Short Attention Span | doug agency
Waking Up Hannah |Ogilvy Toronto
BRAND OF THE YEAR
Brand that has leveraged digital media to promote, enhance products and engage audiences/consumers.
Coors Light | Molson Coors
Doritos | BBDO/Proximity Canada
Bitchin’ Lifestyle | B360 Media Inc.
PROMISING NEW COMPANY OF THE YEAR
They have a vision, a two-year game-plan, a team of enthusiastic stars and a regulation-sized pool table. Now all they have to do is rise above the fray and make their mark. Award for the “up and coming” company of 2009.
COMPANY OF THE YEAR
Ground breaking Canadian new media company. Start-up or established, same category- the winning company will have taken digital media to the next level. Must make a minimum of $2 million in revenues.
LEADER IN SOCIAL CHANGE
Someone who has contributed to social and charitable causes by using digital media to develop awareness and promote key messages.
BEST ONLINE COMEDY PERFORMANCE
Someone who has excelled in the pursuit of making online audiences laugh. Demonstrating excellence in the development of online comedic content that engages viewers and makes use of the interactive medium (Online video, website, or convergence media, Fiction or Non-Fiction.) Must be funny.
BEST ONLINE ARTIST OF THE YEAR
Artist or band successfully using online, mobile and digital technologies to promote music and connect with fans in new and innovative ways.
LIFETIME ACHIEVEMENT AWARD