Montreal – Understanding and mastering the internet in the 2.0 era, particularly the future of the media in this context, is the theme of the seventh annual International webcom Montreal conference on October 22 at the ICAO head office building (Maison de l’OACI).
In addition to the traditional webcom sessions (Enterprise 2.0, Marketing 2.0 and Solutions 2.0), a special session dedicated to the future of the media in the 2.0 era will be added. Montreal will host a number of local and international guest speakers, including John Temple, president and editor of the now-defunct Rocky Mountain News, who will share the lessons he learned from his newspaper’s failure to adapt to the arrival of new information technology. Ludovic Blecher, editor-in-chief of liberation.fr, and Patrick Pierra, co-president and CEO of Branchez-vous, will take part in a panel discussion on new business models for the media and their future. Last but not least, Shel Holtz, found of Holtz Communication + Technology, will discuss tactics for transparency and the value of access to information in business. In all, over 40 speakers and leaders from Quebec’s business communications, web marketing and e-business sectors will present conferences, case studies, training sessions and debates on the conference sessions’ four concurrent themes.
“webcom Montreal provides a wide range of opportunities for participants to learn, dialogue, participate and network,” says conference producer Michel Chioini. “The last time the conference was held, we hosted 575 participants and we’re expecting to beat that record this fall.”
As a key indicator of conditions in the 2.0 world today, the findings of a SOM-webcom survey on the status of Web 2.0 from a business point of view will be released at the beginning of the conference.
Throughout the day, the webcom Montreal site, a succession of conference organizers, guest speakers, sponsors and participants will appear on camera at webcom Live with Christian Aubry and his team, to talk with visitors to the site and comment on the conference in progress.
This year, webcom Montreal will launch a book fair featuring many published works from the industry. To operate this year’s book fair, webcom Montreal will partner with Lien Multimédia and its web platform BoutiqueTechno.com, making it possible for participants to buy books by this year’s guest speakers and other authors.
Also featured this year will be a repeat of the SpeedKeynoting formula, open free to the public from 3:30 PM to 6:00 PM, including a panel discussion entitled “Is the Future of the Media Tied to the Web?”
With complete WiFi available free of charge, the organizers also hope to allow all participants to blog, microblog or socialize freely. They’re also making the services of their own five bloggers available to share the job of reporting on the conference sessions and other events via their personal blogs. To complete the mix, the organizers plan to have the majority of conferences recorded on video and will make these available free of charge online at webcom-montreal.com.