Longueuil – D-BOX Technologies Inc., a leader in innovative motion technology for the entertainment industry, announces that it has entered into an agreement with Cineplex Entertainment LP, the largest motion picture exhibitor in Canada, to equip a section in one of its auditoriums at the Cineplex Odeon Queensway Cinemas located in Etobicoke, Ontario with a D-BOX Motion system.
The Canadian premiere will allow moviegoers to feel the motion and on-screen action right from their very own seat. This unmatched, realistic and immersive experience is created with breakthrough D-BOX Motion Code technology in which the movie is coded, frame-by-frame, to create customized motion effects resulting in subtle, refined movements that work in perfect sync with the action taking place on screen.
“Supported by an overwhelming level of satisfaction from moviegoers, D-BOX has partnered with Canada’s largest motion picture exhibitor to equip one of its flagship locations in the Greater Toronto Area. We are pleased to work with Cineplex Entertainment and look forward to an ongoing relationship with them,” stated Claude Mc Master, President and Chief Executive Officer of D-BOX Technologies Inc.
“We are thrilled to partner with D-BOX Technologies Inc. to offer an exciting addition to the movie-going experience with the D-BOX Motion system and we are pleased to be the first in Canada to offer our guests this new entertainment experience,” said Ellis Jacob, President and Chief Executive Officer, Cineplex Entertainment. “The added sense of motion will be a great enhancement to the action on screen,” said Jacob.