19th February 2009

It Came From The 3d Dimension…..

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3d DimensionSalmon Arm BC – Canada’s first digital 3D film festival is set for a classic movie house in Salmon Arm, British Columbia. Askew’s Foods and Pepsi are proud to present the world’s largest digital 3D film festival ‘It Came From The 3d Dimension’ on the shores of the Shuswap Lake in the interior of British Columbia. The festival will feature eleven digital 3D films over a two week period playing at the Salmar Classic Theatre, March 13th to 26th, 2009.Salmar Community Association

Shawn Greek, the event’s organizer, believes people will share in his enthusiasm for this fantastic new way to see movies. “This isn’t your grandfather’s 3D,” Greek says. “Comparing this 3D to the old style with red and blue glasses is like comparing a scooter to a Ferrari. It’s an immersive experience of unparalleled quality, and you really do have to see it to believe it. What’s more, most people have never appreciated these movies in their native format, digital 3D, and most of these films may never be seen again on the big screen”.
Making their way on to the digital 3D screen will be Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour, Fly Me To The Moon, U2 3D, Monster House, Journey To The Center Of The Earth, Coraline, Bolt, My Bloody Valentine, Monsters VS Aliens, Beowulf, and Call Of The Wild. Making a Canadian debut is the modern adaptation of Jack London’s classic novel Call of the Wild 3D, an innovative, live-action family film starring Christopher Lloyd (Taxi, Back to the Future).

American Director, Richard Gabai will be in attendance for the opening of the festival. “The old style of 3D was a gimmick, but digital 3D really does bring the audience into the picture and gives filmmakers a new set of tools to work with” says Gabai. “I’m excited to share the movie with Canadian audiences and hope that they have a fun, exciting, and touching family experience.” The world’s first “24 Hours In 3D”, where all films will play back to back, wraps up the festival and is the ultimate treat for the dedicated fans of 3D technology.

It Came From The 3rd Dimension will play at the historic Salmar Classic Theatre, a single-screen gem built in 1949 by the Salmar Community Association. Celebrating 60 years in the movie business, they may be the only non-profit organization in North America to own and operate a traditional, first-run multiplex – the Salmar Grand. Over those 60 years the Salmar has invested its profits back into the community to support the arts, health care, and education.

Tickets go on sale Feb.20, at the theatre or online.

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