Market leaders to create a series of Mystery Case Files books and Harlequin Presents games
Toronto – Harlequin Enterprises Limited, the global leader in series romance and one of the world’s leading publishers of women’s fiction, and Big Fish Games, the world’s leading online destination for games and interactive entertainment, today announced a new licensing partnership.
In the summer of 2009, Big Fish Games will begin publishing interactive games inspired by Harlequin Presents, the most popular romance-novel series in the world, which regularly tops eRetailer and retail bookstore bestseller lists. These games will be sold on line exclusively at Big Fish Games and at all major retail stores.
In the second quarter of 2010, Harlequin will begin publishing a branded series of books inspired by Mystery Case Files(R), Big Fish Games’ award-winning franchise with over 3 million units sold. These novels will be written by Harlequin’s bestselling authors. Harlequin will be the first to publish women’s mystery fiction for Big Fish Games.
“We are delighted to be Big Fish Games’ partner in this venture,” said Donna Hayes, Publisher and CEO of Harlequin Enterprises. “Our companies share vast and rapidly growing female audiences. Our partnership with Big Fish Games will allow us to engage our customers in a truly unique manner.”
“The Harlequin and Big Fish Games brands are an excellent match,” said Jeremy Lewis, President and CEO of Big Fish Games. “Harlequin has a uniquely talented team, and we are thrilled to be collaborating with them in bringing these exclusive new products to our worldwide consumer base.”
In 2008, Harlequin sold 130 million books and enjoyed a total of 252 weeks on the New York Times bestseller lists. Almost half of all romance readers read Harlequin, and the company has some 13 million series readers. Harlequin sold a book every 4.1 seconds in 2008 and has sold 5.76 billion books since its inception. Also in 2008, Big Fish Games served its global customer base nearly 400 million games and opened a new studio location in Vancouver’s Yaletown district.