Award Honors QuickPlay for its Work on Rogers Vision, a Market-Leading, Fully-Integrated Mobile Video and Radio Service
Toronto – QuickPlay Media, the premier provider of mobile TV and video solutions, announced it has been named a 2008 Mobile Excellence Award winner in the “Best Mobile Video” category. The Mobile Excellence Awards have recognized QuickPlay Media for its role in powering Rogers Vision, Canada’s first fully-integrated mobile video and radio service, offered exclusively from the region’s largest wireless provider of voice and data services, Rogers Wireless.
“To be recognized by a panel of mobile industry experts is an honor for our team and a compliment to the success of the Rogers Vision service,” said Wayne Purboo, president and CEO, QuickPlay Media. “As our recent quarterly consumption analysis showed, demand for mobile TV and video content is growing. A key catalyst for this growth is services such as Rogers Vision, which deliver an integrated media experience that makes it fast and easy for end customers to access relevant content.”
Launched in April 2007, Rogers Vision gives “on the go” customers an Internet and multimedia experience previously only available on the PC. QuickPlay Media powers two key components of Rogers Vision including Rogers Video on Demand, which is comprised of hundreds of commercial-free streaming video clips from leading brands such as Universal and MTV, and Rogers’ Radio on Demand, which includes streaming radio from fan favorites such as XM Radio Mobile, MTV The Leak and 16 country-wide local Rogers radio stations. Both video and radio on demand can be accessed via a unified interface, with Web 2.0 features that help consumers personalize their experience and find content of interest.
“The 2008 Mobile Excellence Awards award winners set themselves apart as true visionaries that are leading the mobile entertainment industry,” said Jari Tammisto, Founder and Chairman of Mobile Monday Global. “We are proud to name QuickPlay Media as the winner in the “Best Mobile Video” category and to specifically recognize the innovative work that they have done for Rogers.”
The Mobile Excellence Awards recognize all walks of the mobile ecosystem and celebrate the best in mobile media, technology, marketing and entertainment. Award winners were selected and based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success. Winners were announced and presented with the prestigious award at the Mobile Excellence Awards Ceremony, which took place at a special Mobile Monday event on December 8th in Los Angeles, CA.