31st October 2008

Ludia to Put Its Spin on “Press Your Luck”

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Montreal – Interactive entertainment company Ludia Inc. will create games based on the popular television game show Press Your Luck, it was jointly announced today by Alex Thabet, Founder and CEO of Ludia Inc., and Olivier Delfosse, Senior Manager, Interactive FremantleMedia Enterprises, licensor for “Press Your Luck”. The multi-year exclusive agreement will bring the Press Your Luck game show experience to the PCs, consoles, iPods and iPhones of players worldwide.

The Press Your Luck game will retain all of the favorite elements of the classic show, rendered with a dynamic redesign, including hundreds of new trivia questions to answer, “spins” on an interactive giant game board, and the iconic Whammy providing never-before-seen animated antics. In addition, the Press Your Luck game will incorporate connected gaming elements to make it easy and entertaining for friends and family to play and interact together. Both

single and multiplayer game modes will be supported, as well as reward systems to fuel competitive fun, and player avatars that can be customized and personalized.

“Press Your Luck is an enduring franchise with built-in game play elements that have broad appeal,” explained Thabet. “It is a perfect fit with Ludia’s strategy of bringing highly accessible titles to the mass market, and helps to expand our offering in the increasingly in-demand game show category of casual games.”

“Given the fantastic job Ludia did with producing The Price Is Right Game, we are excited to have them extend another one of our much-loved game show brands into an interactive entertainment experience,” added Delfosse. The Press Your Luck TV show was watched by millions, and now even more people will be able to experience it by playing the video game, which we are sure will resonate with both existing fans and wider audiences alike.”

The Press Your Luck game is slated to launch across all major game platforms in 2009.

This entry was posted on Friday, October 31st, 2008 at 12:03 am and is filed under Casual, Game Dev. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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