9th October 2008

BC’s Fit Brains Partners With Prevention.com

VANCOUVER – Fit Brains today announced a new strategic partnership with Prevention.com, the top online health magazine site. The partnership will expand Prevention’s game offerings to include the engaging and scientifically developed brain fitness games by Fit Brains.

With more than 1.7 million unique visitors, Prevention.com is one of the top online destinations for women seeking health, fitness and beauty tips and advice. The new partnership will add to the brain training games channel of Prevention.com, offering a greater variety. Users can access the online brain exercise routine by visiting www.prevention.com/braingames.

“The combination of science-based strategies in a visually engaging, fun game format is a perfect fit for our online audience, who seek the latest in proven ways to stay healthy in body and mind,” said Nicola Bridges, Prevention.com AVP/Editorial Director. “Just a few minutes a day playing brain games has been proven to be good for the brain and mental longevity.”

Prevention.com has such a dynamic female audience that uses the site as a health and fitness resource that we knew it would be the great place to offer brain games,” said Michael Cole, founder and CEO of Fit Brains. “We are certain players will be motivated to integrate Fit Brain’s brain exercises into their day-to-day routines. The games are designed to be fun, practical and beneficial for long-term health.”

With a team of professional game designers at Vivity Labs, award-winning neuropsychologist, Dr. Paul Nussbaum, an adjunct Associate Professor in Neurological Surgery at the University of Pittsburgh School of Medicine, designed the fun and casual games found on Fit Brains. Research has shown that the brain begins to slow down as early as age 25, but with regular brain exercise, it can create new neural connections and pathways at any age. The brain fitness games are proven to enhance brain performance while targeting the five major cognitive brain functions – memory, concentration, language, executive functions (logic and reasoning), and visual-spatial skills.

This entry was posted on Thursday, October 9th, 2008 at 11:59 pm and is filed under Game Dev, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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