Google Digital Marketing Evangelist Avinash Kaushik to Keynote at SES Toronto 2012
Incisive Media has announced that the Hyatt Regency Toronto will be the venue for SES Toronto to be held June 11-13, 2012. From now through May 11, marketers can register for SES Toronto to receive an early-bird savings of up to $300 to attend the Canadian-focused search and social marketing event. Avinash Kaushik, Google Digital Marketing Evangelist, has been named as the keynote speaker. In his presentation, Kaushik will discuss how to optimize marketing programs across all business drivers – whether they be social media, PPC advertising, email, video or another marketing component.
According to Kaushik, “The real challenge today is balancing multiple media channels and knowing how to leverage 
metrics to get the maximum ROI from your marketing campaigns. It’s not simple, but I’ll be sharing my theories and tips that will make a very complicated picture a little clearer and still produce significant results.”
“We’re always excited when SES Toronto rolls around. It’s a great time for us to share with our Canadian counterparts, learn what they have been up to during the past year, and give them the opportunity to share with each other,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “We program the Toronto conference so that it has lots of Canadian speakers, as well as our experts from the U.S. This year we’ll be interested in understanding how mobile has become incorporated more and more into Canadian marketing campaigns, as well as how the uses of video and social media have changed the landscape.”
Search and social media professionals participating in SES Toronto can sign up with Vivastream now to begin networking with other like-minded marketers attending the conference and planning their day-to-day schedule. During and after the conference, Vivastream, the official social-media platform for SES, continues to provide networking opportunities. Vivastream is also available for mobile devices, such as the Apple iPhone, Blackberry, Android and other smart phones.
This is the 9th year Incisive Media has presented SES Toronto, which features sessions specifically geared towards beginners, intermediates and advanced marketers. The conference program runs all day June 11 and 12, as does the Sponsor Showcase. Training takes place on June 13. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 11.
