BenQ Canada Corp. announced this morning that the company has surpassed competition to become the top-selling 1080p projector brand in Canada for Q2 2013 according to a recent study by Futuresource Consulting. With the release of its W1070 — the first 1080p 3D projector for under $1,000 — and SH910 — the high-brightness 1080p projector designed for large spaces — BenQ has brought premium cinematic and multimedia experiences to more Canadian home theaters, corporate settings, and educational institutions than ever before.
With increased market share to 36.73 percent in the 1080p home projector category and 34.85 percent in the overall 1080p projector category, more Canadian consumers are turning to BenQ’s 1080p projectors to bring price-defying full HD picture quality, 3D content, and high-brightness capabilities to their living rooms, boardrooms, and classroom environments. Based on 2013 Q2 data collected by Futuresource Consulting, BenQ’s ascent atop Canada’s 1080p marketplace is credited to the company’s commitment to releasing market-changing products that combine forward-thinking innovations and consumer-friendly prices.
“The introduction of BenQ’s price-defying W1070 was a major turning point for our industry,” said Lars Yoder, President of BenQ America Corp. “At under $1,000, the unit delivers unheard of performance value by making advanced features, typically reserved for higher-priced models, more accessible to consumers. As we continue to develop and grow into a full display provider of projector, monitor, and digital signage products, we are thrilled to be Canada’s top 1080p projector brand and look forward to releasing more leading-edge solutions in the very near future.”
Supported by a forward-thinking company culture and commitment to category development, BenQ continues to lead the projector marketplace with innovations such as the world’s first built-in 5GHz wireless FHD (WHDI™) projector and the development of Colorific™ image quality, which brings more accurate color representation, crisper contrasts, and longer-lasting quality to produce more than one billion stunning colors. In Canada since 2003, BenQ has also lowered the total cost of ownership of its devices through the company’s world-leading SmartEco™ technology — allowing projectors to automatically adjust lamp power based on content needs, resulting in increased energy efficiency and up to 10,000 hours of maximum lamp life.