HootSuite has named Jeanette Gibson as Vice President of Community. Gibson, a digital marketing executive and social media leader who excels in social media strategy and campaign execution, will lead the company’s Community team and drive strategy and global outreach for the rapidly growing communities of HootSuite’s Free, Pro and Enterprise users.
Gibson brings a wide range of enterprise innovation and social experience to HootSuite. In her most recent role, Gibson was the Senior Director of Social and Digital Marketing at Cisco Systems, Inc., where she led a team of 50 digital marketers and social innovators across digital content and site strategy, community development, social platform and innovation, customer listening, and measurement and analytics.
Gibson pioneered Cisco’s social media presence in 2005, which today has over eight million fans and followers. She introduced several enterprise innovations for Cisco including launching a Global Social Media Listening Center that delivered a 280% ROI by enabling support and sales teams to interact directly with customers via Twitter, and implementing a social selling program that acts as a revenue-generating pipeline for Cisco. Gibson also oversaw Cisco’s communities program, which generates $200M per year in savings from customer support case deflection. Gibson is a recognized thought leader in social business, both as a social media industry speaker and as a consultant for Cisco’s Fortune 500 customers.
“Jeanette will add tremendous value to our customers community,” says Ryan Holmes, CEO of HootSuite. “She is a social business leader who understands how to drive widespread adoption across a global diverse organization. I am pleased to welcome her to our executive team.”
“I’m thrilled to join HootSuite at such a time of incredible growth,” says Gibson. “It was no small feat for HootSuite to create the community that’s in place today, and this gives us an amazing base of customers from which we can extend into new high growth areas of enterprise business, brand awareness, and user engagement.”
Prior to taking on roles in Social and Digital Marketing at Cisco, Gibson was their Director of Corporate Communications for 11 years, and before that worked with two public relations agencies, Miller Communications and Copithorne & Bellows, and led communications for a start-up, PointCast before beginning her tenure at Cisco in 1998.
Gibson is replacing Dave Olson, who is currently on medical leave and will return to a role driving our international growth. To date, HootSuite’s staff has rapidly grown to approximately 370 staff from just over 70 in early 2012. The company’s unique culture and dynamic office environment helped it earn the title of #1 Best Place to Work in British Columbia in 2012 by BC Business Magazine. Additional career opportunities are available now across many HootSuite departments. Follow @HootHR to receive updates on HootSuite’s available opportunities.