WhatsNexx, a Canadian provider of cross-channel marketing automation software, has announced the completion of its second round venture capital financing in the amount of $2.33 million. The financing was led by BDC Venture Capital and GO Capital LP, along with Feldman Advisors, WhatsNexx Chairman Alan Shuster and included both existing and new investors.
“WhatsNexx is a uniquely positioned marketing integration platform,” says Alain Paquin, Founder and President of WhatsNexx, and well-known serial entrepreneur in the marketing and technology sectors. “The power behind our technology and our unique agile methodology helps marketers better target campaigns and reduce costs while developing, integrating and optimizing multi-channel marketing programs. We have a unique opportunity to redefine marketing technology and integration of marketing platforms, and this new investment will help us accelerate our growth through increased sales and marketing efforts into new markets and new verticals where we have proven the need for what we are delivering.”
Réjean Asselin, Partner with BDC Venture Capital’s GO Capital Fund, affirms, “WhatsNexx has established itself as a game changer for the integration of marketing platforms and the execution of marketing campaigns by marketers and agencies. We are always excited about finding and supporting the next generation of Canadian companies who are well positioned to become global leaders in proven technology sectors.”
On the heels of this round, WhatsNexx will do some restructuring of the executive team to better focus specific efforts, and is currently hiring for several roles in sales, marketing as well as R&D.